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Amazon Web Services Introduces Reduced Redundancy Storage Option for Amazon S3
Starting today, customers have an even lower cost, highly available option for storing non-critical, reproducible data in Amazon S3

SEATTLE, May 19, 2010 (BUSINESS WIRE) --Amazon Web Services LLC, an company, (NASDAQ: AMZN), today announced Amazon S3 Reduced Redundancy Storage (RRS), a new storage option within the Amazon Simple Storage Service (Amazon S3) that enables customers to reduce their costs by storing non-critical, reproducible data at lower levels of redundancy than Amazon S3's standard storage. It provides a cost-effective solution for distributing or sharing content that is durably stored elsewhere. The RRS option stores objects on multiple devices across multiple facilities, providing 400 times the durability of a typical disk drive, but does not replicate objects as many times as standard Amazon S3 storage does, and thus is even more cost effective. Both storage options are designed to be highly available, and both are backed by Amazon S3's Service Level Agreement. To get started using RRS and Amazon S3, visit:

"Customers who are using Amazon S3 to share media content that is durably stored elsewhere, or who are storing thumbnails, transcoded media, or other processed data that can be easily reproduced, have told us that they do not always require the level of durability offered by Amazon S3. They have asked us for an even more cost-effective storage solution for this type of data," said Alyssa Henry, General Manager for Amazon S3. "Reduced Redundancy Storage provides lower redundancy at a lower price, while still giving customers high availability."

Amazon S3 is storage for the Internet. It provides a simple web services interface that can be used to store and retrieve any amount of data, at any time, from anywhere on the web. It gives any developer or IT professional access to the same highly scalable, reliable, secure, fast, and cost-effective infrastructure that Amazon uses to run its own global network of web sites. Amazon S3's standard and reduced redundancy options both store data in multiple facilities and on multiple devices, but with RRS, data is replicated fewer times, so the cost is less. Once customer data is stored, Amazon S3 maintains durability by quickly detecting failed, corrupted, or unresponsive devices and restoring redundancy by re-replicating the data. Amazon S3 standard storage is designed to provide 99.999999999% durability and to sustain the concurrent loss of data in two facilities, while RRS is designed to provide 99.99% durability and to sustain the loss of data in a single facility.

Digitaria is a full service digital agency specializing in digital technologies. "Our customers, including Qualcomm, CBS, and Comcast, demand high quality digital marketing services. A key part of our digital distribution workflow is storing media transcodings, thumbnails, and other generated media assets on Amazon S3," said Chuck Phillips, CTO at Digitaria. "We value cost savings more than the durability of this synthetic data which we can easily recreate if needed. RRS is a perfect solution."

Razorfish is a marketing agency that builds large-scale online marketing campaigns for enterprises of all sizes. "Using Amazon S3 and Amazon Elastic Map Reduce, we've developed an innovative solution for processing, analyzing, and storing mountains of data around web traffic behavior for our clients," said Raymond Velez, Chief Technology Officer of Razorfish. "With Reduced Redundancy Storage we can now more cost effectively store the data without having to pay for redundancy we don't need."

Pricing for Amazon S3 Reduced Redundancy Storage starts at only $0.10 per gigabyte and decreases as you store more data. For complete details, visit

About, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including,,,,,, and As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.


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