Shoppers on Amazon Purchased a Record Number of Amazon Devices
Globally this Holiday Weekend, with Millions of Devices Sold Worldwide
Amazon Customers Worldwide Ordered More than 18 Million Toys and More
than 13 Million Fashion Items on Black Friday and Cyber Monday, Combined
Sales by Small and Medium-Sized Businesses Worldwide Grew More than
20 Percent on Black Friday Year-Over-Year
SEATTLE--(BUSINESS WIRE)--Nov. 27, 2018--
(NASDAQ:AMZN) – Amazon today announced that Cyber Monday was once again
the single biggest shopping day in the company’s history with more
products ordered worldwide than any other day. Additionally, the Turkey
5, those five popular shopping days starting with Thanksgiving and
continuing through Cyber Monday, broke records as customers in the U.S.
purchased millions more products over the five day period vs. the same
period last year. In fact, Amazon customers worldwide ordered more than
18 million toys and more than 13 million fashion items on Black Friday
and Cyber Monday, combined.
“Black Friday and Cyber Monday continue to break records on Amazon year
over year, which tells us that customers love shopping for deals to kick
off the holiday shopping season,” stated Jeff Wilke, CEO Worldwide
Consumer. “With curated gift guides, convenient shopping experiences,
incredible product selection, and free shipping with no minimum purchase
amount, Amazon offers customers tremendous value—sure to deliver smiles
all season long.”
Holiday Weekend Highlights (U.S.)
Sales by small and medium-sized businesses worldwide grew more than 20
percent on Black Friday year-over-year.
Throughout the Turkey 5, Amazon.com customers ordered more than 180
Prime members got into the Christmas spirit over the holiday
weekend—Christmas lights were a bestseller on Prime Now.
The best-selling products at Amazon 4-star and Amazon Books over the
Turkey 5 weekend included the all-new Echo Dot, Becoming by
Michelle Obama, the Amazon Smart Plug, and the L.O.L. Surprise Series
The best-selling products at Amazon Pop-Up device kiosks over the
Turkey 5 weekend included the all-new Echo Dot and the Amazon Smart
Customers ordered more than four million toys and electronics on the
mobile app on Black Friday.
The best-selling products across Amazon.com on Cyber Monday included
the all-new Echo Dot, AncestryDNA: Genetic Testing Ethnicity, Bose
QuietComfort 25 Acoustic Noise Cancelling Headphones for Apple
devices, Becoming by Michelle Obama, Jenga, and Instant Pot
DUO60 – 6 Quart.
Give the Gift of Amazon Devices
Shoppers on Amazon purchased a record number of Amazon devices globally
this holiday weekend, with millions of devices sold worldwide.
Biggest holiday shopping weekend ever for Echo devices, with millions
sold worldwide—all-new Echo Dot was the #1 selling product on Amazon
globally, from any manufacturer, in any category.
The best-selling products across all categories on Amazon.com included
all-new Echo Dot, Fire TV Stick 4K with all-new Alexa Voice Remote,
and Fire 7 tablet with Alexa.
It was a record holiday shopping weekend for smart home devices on
Amazon.com—bestselling devices included Ring Video Doorbell 2, iRobot
Roomba 690 Robot Vacuum, TP-Link Mini Wi-Fi Smart Plug, and Amazon
Customers are keeping their homes safer this holiday season with
Amazon home security products—both Ring and Blink more than doubled
their sales on Amazon this year compared to the same period last year.
Fire TV continues to be the #1 streaming media player family in the
U.S., U.K., Germany, and Japan, across all retailers.
Millions of Fire tablets and Kindle devices purchased worldwide this
holiday shopping weekend.
Thanksgiving Made Easy
In the weeks leading up to Thanksgiving, Prime members saved millions
of dollars on deals at Whole Foods Market stores, including on turkeys.
For the second year in a row, Whole Foods Market broke its all-time
record of turkeys sold during the Thanksgiving season.
With convenience top of mind, more customers than ever before opted to
have their turkeys delivered this year with AmazonFresh and Prime Now,
and customers purchased hundreds of thousands of prepared holiday
meals at Whole Foods Market.
Last-minute ingredients for Thanksgiving meals were top of mind for
customers shopping Whole Foods Market through Prime Now – lemons,
celery, and onions were the bestselling items the day before
Alexa helped customers prep and cook for their Thanksgiving
gatherings. Customers asked Alexa to set nearly twice as many timers
on Thanksgiving Day than any other day this year.
The most popular named timer for Alexa on Thanksgiving Day was
“turkey,” followed by “pie,” and “stuffing.”
Customers asked Alexa for nearly twice as many recipes and cooking
advice this Thanksgiving as they did last year.
Doorstep Delivery and Convenient Pick Up
Free Shipping This Holiday: All Amazon customers can shop
hundreds of millions of items including every product category with
free shipping, and now for a limited time, there is no minimum
purchase amount on orders delivered through the holiday season. These
items typically ship in 5-8 business days.
Delivery as Fast as Today: Tens of millions of Prime members
can shop with FREE Same-Day Delivery on more than three million items.
Place an order in the morning and receive eligible same-day orders
before bedtime that very same day, seven days a week – even Sunday.
Plus free Two-Day Shipping is available exclusively to all Prime
members in the U.S. on more than 100 million items with no minimum
One Hour Grocery Delivery + Pickup: Prime members can shop
groceries from Whole Foods Market through Prime Now in as little as an
hour in 60 cities, and grocery pickup in as little as thirty minutes
in select cities – making holiday feast planning or last minute baking
even easier. And even beyond groceries, Prime members can use Prime
Now to get one- and two-hour delivery on tens of thousands of items
across dozens of categories in 30 major cities, perfect for last
minute parties, gifts or travel.
Amazon is guided by four principles: customer obsession rather than
competitor focus, passion for invention, commitment to operational
excellence, and long-term thinking. Customer reviews, 1-Click shopping,
personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle
Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa
are some of the products and services pioneered by Amazon. For more
information, visit amazon.com/about
and follow @AmazonNews.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181127005388/en/
Media Hotline, 206-266-7180