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Blair Witch Mania Arrives at Amazon.com

Amazon.com Cards Launches First Movie Content Promotion, Bringing Customers Exclusive e-Cards from the Country's Hottest Film

SEATTLE, July 27, 1999 --/PRNewswire/-- Amazon.com (NASDAQ: AMZN) announced today that it has an exclusive arrangement with Artisan Entertainment to provide a series of free electronic greeting cards based on the movie The Blair Witch Project, which is getting critical acclaim and breaking box-office records. Starting today, fans can select and send e-cards from the Amazon.com Cards site to celebrate the independent movie thriller that has the country craving anything related to Blair Witch.

What started as the object of buzz at the Sundance Film Festival is now a raging phenomenon at theaters and on the Internet, since its July 16 release in select cities. The movie's success has driven increased interest in the book The Blair Witch Project and the CD Josh's Blair Witch Mix, which are both nearing the Amazon.com 100 Hot lists for book and music sales. Amazon.com Auctions also lists dozens of Blair Witch items, from posters and promotional flyers to pins and T-shirts. The movie rolls out across the country on July 30th.

"The Amazon.com Card site is becoming increasingly entertaining, with a selection of more than 1,000 e-cards to choose from," said Eric Broussard, general manager, Amazon.com Cards. "Adding movie cards, such as Blair Witch, offers our customers an even greater selection. As the movie expands nationally, we know more and more people will want to reach out to friends and family by sending an Amazon.com Blair Witch e-card."

Amazon.com Cards will feature a variety of props and movie stills, such as the famed "missing poster" and close-ups of movie characters. The e-cards can be found at www.amazon.com/cards.

Amazon.com Cards are designed to be quick, easy, and convenient. Blair Witch Project e-cards, like all other cards, can be sent with personalized messages. The service is 100-percent free and does not require registration. The Most Popular cards are sorted by category, providing a great shortcut when there is no time to browse.

About Artisan Entertainment
Artisan's eagerly awaited distribution slate for the coming months includes the 1999 Sundance Film Festival hit The Blair Witch Project; Felicia's Journey, directed by Academy Award nominee Atom Egoyan, which will open the 24th Toronto International Film Festival; and Steven Soderbergh's The Limey. Later this year, Artisan will bring writer/director David Koepp's (Jurassic Park, Snake Eyes) latest directorial outing, Stir of Echoes, and Roman Polanski's The Ninth Gate, starring Johnny Depp, to filmgoing audiences.

Artisan Entertainment Inc. is a diversified entertainment company that specializes in the development, production, acquisition, marketing, and worldwide distribution of quality feature-length motion pictures. The company has secured a major pay-TV deal with ShowtimeNetworks; an output deal with Hallmark Entertainment, which covers all Hallmark, Crayola, and Cabin Fever product; a distribution deal with The Shooting Gallery for its film product in all media; the purchase of an equity stake in Summit Entertainment; and an output deal with Alliance in Canada. Artisan is composed of four key groups: Artisan Pictures Inc., Artisan Home Entertainment Inc., Artisan Television, and Artisan International. Artisan Entertainment Inc. controls a library of more than 6,300 titles, which include Terminator 2: Judgment Day, Reservoir Dogs, Dirty Dancing, Total Recall, The Piano, and the successful Rambo series of films, as well as a library of widely recognized children's programming under its Family Home Entertainment brand. The company maintains offices in Los Angeles, New York, and Dallas.

About Amazon.com, Inc.
Amazon.com, Inc. (NASDAQ: AMZN), the Internet's No. 1 music, No. 1 video, and No. 1 book retailer, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest SelectionTM with online auctions, toys, electronics, free electronic greeting cards, and more than 4.7 million book, music-CD, video, DVD, and computer-game titles. Amazon.com seeks to be the world's most customer-centric company, where people can find and discover anything they may want to buy online. As part of its efforts to provide the best shopping experience for customers, Amazon.com provides secure credit-card payment, personalized recommendations, streamlined ordering through 1-ClickSM technology, and hassle-free auction bidding with Bid-ClickSM.

Amazon.com operates two international Web sites: www.amazon.co.uk in the United Kingdom and www.amazon.de in Germany. Amazon.com also operates PlanetAll (www.planetall.com), a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present. Amazon.com also operates LiveBid.com (www.livebid.com), the sole provider of live-event auctions on the Internet.

In addition, Amazon.com has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient: drugstore.com, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at www.drugstore.com; Pets.com, the online leader for pet products, expert information, and services, at www.pets.com; HomeGrocer.com, the first fully integrated Internet grocery-shopping and home-delivery service, with operations in Seattle and Portland, Oregon, at www.homegrocer.com; and Gear.com, which offers brand-name sporting goods at prices from 20 to 90 percent off retail, at www.gear.com.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risks of system interruption, management of potential growth, risks related to auction services, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Report on Form 10-Q for the quarter ended March 31, 1999.

NOTE: Amazon.com, Amazon.com Auctions, Amazon.co.uk, Amazon.de, Internet Movie Database, PlanetAll, Earth's Biggest Selection, Bid-Click, and 1-Click are either registered trademarks or trademarks of Amazon.com, Inc., or its affiliates. All other names mentioned herein may be trademarks of their respective owners.


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