|Launch of Amazon.com Advantage For Video Revolutionizes Independent and Special-Interest Video Market|
Independent Filmmakers Now Have Immediate and Unprecedented Access to Millions of Customers Worldwide
SEATTLE, July 8, 1999 --/PRNewswire/-- Amazon.com (NASDAQ: AMZN), the No. 1 online video retailer, today introduced Amazon.com Advantage for Video to help its 10 million customers find, discover, and buy videos by independent and special-interest filmmakers.
Following the success of Advantage for Books and Music, the addition of video into Amazon.com Advantage means customers now have access to a broad selection of hard-to-find books, CDs, and videos. The selection comes from authors, publishers, record labels, artists, filmmakers, and video producers, whose works were previously unavailable to most people. The Advantage program is now open to any genre of film or video, including everything from film noir, spoofs, and fitness to documentaries and instructional videos.
"Amazon.com Advantage for Video solves the biggest problem faced by independent filmmakers-distribution," said Diane Zoi, Amazon.com Advantage program director. "With Amazon.com's unlimited shelf space and search capabilities, we offer a winning program for independent and special-interest filmmakers, as well as customers who are searching for great videos that cannot be found anywhere else." "The Advantage Program is an exciting development for independent filmmakers in their quest to achieve what Amazon.com already does so well-connect independent visions and stories with audiences that are hungry for them," said Bill Condon, Oscar-winning director of Gods and Monsters.
Amazon.com Advantage For Video and USC
"For a budding young filmmaker, Amazon.com Advantage introduces a new business opportunity that instantly provides access to a worldwide audience," said Larry Auerbach, executive director of Student/Industry Relations of USC School of Cinema-Television. "We are thrilled to be included in such a wonderful program that offers our student filmmakers a great chance of exposure."
About Amazon.com Advantage
The Amazon.com Advantage program can provide authors, publishers, record labels, artists, filmmakers, and video producers access to 10 million Amazon.com customers. Advantage for Video titles enjoy the same exposure on the Amazon.com site as films from major producers and distributors. The program offers participants the chance to attract a worldwide audience, while video fans have the opportunity to find, discover, and buy great videos that may never appear on the limited shelf space of physical retail stores.
For more information about Amazon.com Advantage for video, or to join, visit: http://www.amazon.com/advantage.
About Amazon.com's Video Store
Amazon.com provides a variety of resources to assist shoppers with their buying decisions, including up-to-date reviews from Leonard Maltin and from Amazon.com editors, whose previous experience includes writing for The Los Angeles Times, Entertainment Weekly, and The New York Times. Shoppers also find customer reviews, personalized recommendations, and gift ideas. Movie quotes and trivia from the Internet Movie Database (www.imdb.com), the premiere online resource for movie lovers, are incorporated into the Amazon.com site.
Amazon.com operates two international Web sites: www.amazon.co.uk in the United Kingdom and www.amazon.de in Germany. Amazon.com also operates PlanetAll (www.planetall.com), a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present. Amazon.com also operates LiveBid.com (www.livebid.com), the sole provider of live-event auctions on the Internet.
In addition, Amazon.com has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient: drugstore.com, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at www.drugstore.com; Pets.com, the largest pet-supply company on the Internet and a valuable source of free information for pet owners, at www.pets.com; HomeGrocer.com, the first fully integrated Internet grocery-shopping and home-delivery service, with operations in Seattle and Portland, Oregon, at www.homegrocer.com.
This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risks of system interruption, management of potential growth, risks related to auction services, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Report on Form 10-Q for the quarter ended March 31, 1999.
NOTE: Amazon.com, Amazon.com Auctions, Amazon.co.uk, Amazon.de, Internet Movie Database, PlanetAll, Earth's Biggest Selection, Bid-Click and 1-Click are either registered trademarks or trademarks of Amazon.com, Inc., or its affiliates. All other names mentioned herein may be trademarks of their respective owners.