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Profiles In History and Amazon.com's Livebid Go To Tinseltown For A Walk Down Hollywood's Memory Lane

June 26 auction to feature vintage and collectible Hollywood memorabilia

WEST HOLLYWOOD, Ca, June 21--/PRN Newswire/ -- Profiles in History, the nation's leading dealer in guaranteed-authentic original historical letters, documents, vintage-signed photographs and manuscripts, has teamed with Amazon.com's Auctions for an auction of unique Hollywood memorabilia available live on the Internet to bidders worldwide.

The auction, scheduled to begin at noon June 26, includes Christopher Reeve's complete "Superman: The Movie" costume, the prop ten commandments tablets from Cecile DeMille's epic film, "The Ten Commandments," and Marilyn Monroe's black cocktail dress from "The Misfits."

Those three items are expected to bring an expected $30,00 to $60,000 per item. With some of the most prestigious pieces of Hollywood memorabilia ever offered for sale, the collection includes more than 400 items such as costumes, props, vintage movie posters, artist's sketches, original signed photographs, autographed documents and letters from film, television and music. Bidders at the Pacific Design Center in West Hollywood will bid against collectors from around the world in a live real-time Internet auction via Amazon.com's LiveBid technology. "This auction is, without question, our most exciting to date. We are thrilled to make it available to a worldwide audience through Amazon.com Auctions," said Joseph Maddalena, president of Profiles in History.

Interested bidders who want to participate in the auction can easily register by logging on to the LiveBid site through http://amazon.livebid.com/Profiles or visit Hollywood link. On auction day, Internet bidders will compete against the bidders physically attending the event. Deadline for registering is June 25. Spectators can watch the auction starting at noon PDT on June 26. A complete catalogue of auction items is available at Amazon.com Auctions.

"This auction has worldwide appeal because of the large number of recognizable items," said Matt Williams, director of live auctions at Amazon.com Auctions. "Amazon.com's LiveBid technology gives bidders all over the world a chance to own a piece of Hollywood without leaving their home or office."

Among the other highlighted items available for sale is "Thurston Howell's cash-stashing Teddy Bear" from the family of Bob Denver, the former star of "Gilligan's Island." The Denver family will use proceeds from the sale to purchase a star for their father on the Hollywood "Walk of Fame."

Also available on the auction block is the sword used by Mel Gibson in "Braveheart," a book signed by the cast and crew of "Gone With the Wind," Bonanza costumes of "Hoss," "Little Joe," and "Ben Cartwright," and a collection of 23 concept art sketches from "Alice in Wonderland."

Proceeds from nine auction items will go to the Red Cross Kosovo Relief Fund including a "Star Wars Episode One: The Phantom Menace" poster autographed by director George Lucas, and a "Grateful Dead" collectors set of CD's autographed by Bob Weir, Phil Lesh and Mickey Hart.

About Profiles in History
Founded in 1986, Profiles in History is the nation's leading dealer in guaranteed-authentic original historical letters, documents, vintage-signed photographs and manuscripts. In addition to offering the finest autographs to be found anywhere, Profiles in History proudly stands behind every item offered for sale with the most detailed background information available and a lifetime guarantee of authenticity. For more information go to http://www.profilesinhistory.com.

About Amazon.com, Inc.
Amazon.com, Inc. (NASDAQ: AMZN), the Internet's No. 1 music, No. 1 video, and No. 1 book retailer, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest SelectionTM with free electronic greeting cards, online auctions, and more than 4.7 million book, music-CD, video, DVD, and computer-game titles. Amazon.com seeks to be the world's most customer-centric company, where people can find and discover anything they may want to buy online. As part of its efforts to provide the best shopping experience for customers, Amazon.com provides secure credit-card payment, personalized recommendations, streamlined ordering through 1-ClickSM technology, and hassle-free auction bidding with Bid-ClickSM.

Amazon.com operates two international Web sites: www.amazon.co.uk in the United Kingdom and www.amazon.de in Germany. Amazon.com also operates PlanetAll (www.planetall.com), a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present. Amazon.com also operates LiveBid.com (www.livebid.com), the sole provider of live-event auctions on the Internet.

In addition, Amazon.com has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient:drugstore.com, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at www.drugstore.com; Pets.com, the online leader for pet products, expert information and services, at www.pets.com; HomeGrocer.com, the first fully integrated Internet grocery-shopping and home-delivery service, with operations in Seattle and Portland, Oregon, at www.homegrocer.com. This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risks of system interruption, management of potential growth, risks related to auction services, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Report on Form 10-Q for the quarter ended March 31, 1999.

Amazon.com, Amazon.com Auctions, Amazon.co.uk, Amazon.de, Internet Movie Database, PlanetAll, Earth's Biggest Selection, Bid-Click and 1-Click are either registered trademarks or trademarks of Amazon.com, Inc., or its affiliates. All other names mentioned herein may be trademarks of their respective owners.


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