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Amazon.com Makes the New York Times Bestsellers Even Better with an Everyday 50% Discount

Customers to Save Even More on Bestselling Fiction, Nonfiction, and Advice/How-to Hardcover and Paperback Titles

SEATTLE, May 17--/PRNewswire/--Amazon.com (NASDAQ: AMZN), the No. 1 online retailer, today began an everyday 50% discount on every book on the New York Times bestseller list.

The move means that Amazon.com customers will receive 50% off list prices for the most popular books in the country. Amazon.com will continue to offer savings up to 40% on millions of other bestselling and harder-to-find books.

"This is not a sale, this is not a promotion-this is everyday low pricing," said Jeff Bezos, founder and CEO of Amazon.com. "At Amazon.com we've never asked customers to choose between low prices and great service-we give them both."

Each week, Amazon.com will update its pricing based on the latest New York Times bestseller list, a familiar measure of the books people are buying in stores nationwide. The 50% discount applies to hardcover and paperback titles in the list's three categories: fiction, nonfiction, and advice/how-to/miscellaneous-at least 68 titles each week at 50% off.

Now a hardcover bestseller such as The Century, by Peter Jennings, which lists for $60, sells for just $30.00; East of the Mountains, by David Guterson, lists for $25, but Amazon.com sells it for $12.50; Harry Potter and the Sorcerer's Stone, by J.K. Rowling, regularly lists for $16.95 but is now $8.48; We'll Meet Again, by Mary Higgins Clark, goes from $25.00 to $12.50; and Business @ the Speed of Thought: Using a Digital Nervous System, by Bill Gates, from $30.00 to $15.00.

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), Earth's Biggest Selection on the Internet, opened its virtual doors on the World Wide Web in July 1995. Today, the Amazon.com store has expanded to offer online auctions, free electronic greeting cards, and more than 4.7 million book, music-CD, video, DVD, computer-game, and other titles, plus secure credit-card payment, personalized recommendations, and streamlined ordering through 1-ClickSM technology. Amazon.com operates two international Web sites: www.amazon.co.uk in the United Kingdom and www.amazon.de in Germany. Amazon.com also operates PlanetAll (www.planetall.com), a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risks of system interruption, management of potential growth, risks related to auction services, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998.

Amazon.com, Earth's Biggest Selection, Amazon.com Auctions, Amazon.co.uk, Amazon.de, Internet Movie Database, PlanetAll, and 1-Click are either registered trademarks or trademarks of Amazon.com, Inc., or its affiliates. All other names mentioned herein may be trademarks of their respective owners.


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