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Amazon.com Launches Free Electronic Greeting-Card Service

Amazon.com Cards includes animated selections and a wide variety of customized "fast, fun, free" cards

SEATTLE, April 27, 1999--/PR Newswire/--Amazon.com (NASDAQ: AMZN), the leading online retailer, today launched Amazon.com Cards, a free electronic greeting card service. Cards can be sent by visiting www.amazon.com and clicking on the e-cards tab.

The new site offers diverse styles of electronic greeting cards and a unique selection, with hundreds of illustrations, pictures, animated cards, and messages to choose from. Card senders also have the ability to customize their messages.

"Whether the occasion calls for a reproduction of Van Gogh's Sunflowers, a stunning landscape, an illustration of puppies, or off-the-wall humor, we'll have a card for you," said David Risher, Amazon.com senior vice president, product development. "There's something for everyone."

For example, today's date, April 27, is the anniversary of Babe Ruth Day, celebrated since 1947 to honor the Sultan of Swat. From the Amazon.com Cards home page (cards.amazon.com), you can click on Photography, then Sports, and it's easy to share the spirit of the day with a selection of baseball-themed e-cards. One choice is "All American," a photo of an old-fashioned baseball, glove, and a hot dog-one of the Babe's favorite foods. Sports fans can customize a Babe Ruth Day message or any others they choose.

Other upcoming days and Amazon.com Card pairings that are prime for an electronic greeting include: April 28--"Kiss Your Mate Day" (send "Kiss Enclosed" from the Love section); April 29--"Moment of Laughter Day" (send any selection from the Humor section); April 30--"Hairstylist Appreciation Day" (choose from many options in the Thanks section); and also April 30--"Arbor Day" (go to Photography, then Landscapes, and send "Among the Aspens").

"Amazon.com Cards offers an easy way to browse through hundreds of cards and pictures," said Risher. "We want our customers to benefit from a fun, fast, and free service that offers a great selection of online cards for a special holiday or just to say hi."

Amazon.com Cards is designed to be quick, easy, and convenient. The service is 100 percent free and does not require registration. The site features more than 800 different cards in 45 categories and will be updated regularly with an expanding selection to serve customers best. A "New Card" section highlights recent offerings, and a "Most Popular" section displays cards being sent most frequently. The Most Popular cards are sorted by category, providing a great shortcut when there is no time to browse.

Amazon.com identified a variety of top writers, illustrators and designers in the greeting card industry with distinct styles and backgrounds to create e-cards to celebrate every holiday or to just keep in touch. In addition, the company collaborated with well-known card and content publishers and providers of stock photography to further enhance the selection of high-quality greetings and unique images. Card and content publishers include: Andrews McMeel Publishing and Universal New Media; Art Resource, New York; Avanti ®; EthnoGraphics; First Impressions; Kaboom! Greeting Cards; United States Committee for UNICEF; and Thomas D. Mangelsen's Images of Nature. Providers of stock photography include: Photo Disc, the premiere provider of contemporary, commercial royalty-free digital stock photography; and Photos To Go, a leading provider of images for small business and personal use.

Complete information about Amazon.com Cards is available at cards.amazon.com.

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), the Internet's No. 1 video, No. 1 music, and No. 1 book retailer, opened its virtual doors on the World Wide Web in July 1995. Today, the Amazon.com store has expanded to offer more than 4.7 million book, music-CD, video, DVD, computer-game, and other titles, plus secure credit-card payment, personalized recommendations, and streamlined ordering through 1-ClickSM technology. It also operates Amazon.com Auctions, where sellers can offer items for sale to 8 million Amazon.com customers.

Amazon.com operates two international Web sites: www.amazon.co.uk in the United Kingdom and www.amazon.de in Germany. Amazon.com also operates PlanetAll (www.planetall.com), a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (www.imdb.com/), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risks of system interruption, management of potential growth, risks related to auction services, and risks of new business areas, international expansion, business combinations, and strategic alliances.

More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998.

Note: Amazon.com, Amazon.com Auctions, Amazon.co.uk, Amazon.de, Internet Movie Database, PlanetAll, and 1-Click are either registered trademarks or trademarks of Amazon.com, Inc., or its affiliates. All other names mentioned herein may be trademarks of their respective owners.


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