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Amazon.com Thinks Moms Deserve the Very Best

Expanded Gift Store Helps Shoppers Find the Perfect Gifts for Mother's Day

SEATTLE, April 26, 1999--/PRNewswire/--To help provide moms with the very best this Mother's Day, Amazon.com (NASDAQ: AMZN), the leading online retailer, has expanded its Gift store to provide creative new gift ideas and a unique selection for one-stop gift shopping.

Mother's Day kicks off the spring gift-giving season. Whether it's Mother's Day, Father's Day, or graduation, the Amazon.com Gift store brings together the best of the best for all occasions.

Besides Amazon.com's 4.7 million book, video, and music-CD titles, the Gift store now offers sparkling diamond heart earrings, Cross pens, leather checkbook clutches, tapestry book covers, sumptuous gift baskets, bouquets of fresh-cut flowers, delightful perfumes, relaxing products for the bath and body, and a vast array of garden tools. Together with FragranceNet.com, Garden.com, GourmetMarket.com (OTC: BB: WINE), and ProFlowers.com, the Amazon.com Gift store offers a wide variety of enchanting gifts for all types of Mother's Day celebrations.

"The Amazon.com Gift store is the perfect one-stop shopping solution for moms, dads, and grads," said, David Risher, Amazon.com's senior vice president, product development. "The Amazon.com Gift store caters to all occasions and all types of shoppers. If you're struggling with someone who has everything, we'll offer solutions. If the recipient has specific interests, we'll offer suggestions. If you're a last-day shopper, we'll overnight it. If it's the last minute, we can send an e-mail gift certificate. We'll do whatever it takes to ensure the perfect shopping experience and the perfect gift."

The Amazon.com Gift store has doubled in size since launching in November 1998 and remains focused on helping shoppers find, discover, and buy specially selected gifts for any occasion. Shop by a specific product, interest, age, or occasion, or use the Custom Gift Matcher to find the ideal gift for the person who has everything. Everyday gift ideas are added daily at the Gift store and include everything from a list of most-wanted gifts to small treasures to coffee-table books, videos, and puzzles. As always, Amazon.com will gift-wrap purchases and send them directly to recipients. Amazon.com also offers e-mail and traditional paper gift certificates.

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), the Internet's No. 1 music, No. 1 video, and No. 1 book retailer, opened its virtual doors on the World Wide Web in July 1995. Today, the Amazon.com store has expanded to offer online auctions and more than 4.7 million book, music-CD, video, DVD, computer-game, and other titles, plus secure credit-card payment, personalized recommendations, and streamlined ordering through 1-ClickSM technology.

Amazon.com operates two international Web sites: www.amazon.co.uk in the United Kingdom and www.amazon.de in Germany. Amazon.com also operates PlanetAll (www.planetall.com), a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, competition, risks associated with system development and operation, management of potential growth, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998.

Amazon.com, Amazon.com Auctions, Amazon.co.uk, Amazon.de, Internet Movie Database, PlanetAll, and 1-Click are either registered trademarks or trademarks of Amazon.com, Inc. or its affiliates. All other names mentioned herein may be trademarks of their respective owners.


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