Press Release

<< Back
Amazon.com Joins with the Starbright Foundation to Help Kids

Special Feature Created to Promote Sales of The Emperor's New Clothes: An All-Star Illustrated Retelling of the Classic Fairy Tale

SEATTLE, Dec. 3 /PRNewswire/ -- Leading online retailer Amazon.com, Inc. (NASDAQ: AMZN), today announced that it is joining with the Starbright Foundation to help raise money for seriously ill children. The Internet's No. 1 book and No. 1 music store has created a special feature for The Emperor's New Clothes: An All-Star Illustrated Retelling of the Classic Fairy Tale to spur sales of the book, which will raise funds for the foundation.

The Amazon.com feature (www.amazon.com/emperor) includes exclusive Amazon.com celebrity interviews with Melissa Joan Hart and John Lithgow, a link to more information on the Starbright Foundation, plus excerpts and illustrations from the book.

This deluxe gift set, including a book and CD that brings together 25 of today's best-loved celebrities and 23 of the world's most renowned children's book illustrators, was created by the Starbright Foundation. Chaired by Steven Spielberg and General H. Norman Schwarzkopf, the Starbright Foundation is dedicated to raising funds for its projects that help seriously ill children address the challenges they face on a daily basis. During the month of December, Amazon.com will donate a portion of the proceeds from its sales of The Emperor's New Clothes: An All-Star Illustrated Retelling of the Classic Fairy Tale to the Starbright Foundation.

The Emperor's New Clothes: An All-Star Illustrated Retelling of the Classic Fairy Tale is an unprecedented creative collaboration for all ages that retells Hans Christian Andersen's time-honored tale and is enhanced by full-page, full-color illustrations by legendary artists, including Maurice Sendak and William Joyce. The celebrity authors include (in order of appearance) Jay Leno, Liam Neeson, Harrison Ford & Melissa Mathison, Rita Wilson, Angela Lansbury, Nathan Lane, Jason Alexander, Dr. Ruth Westheimer, Madonna, Penny Marshall & Carrie Fisher, Melissa Joan Hart, Jonathan Taylor Thomas, Jeff Goldblum, Dan Aykroyd, Robin Williams, Geena Davis, Calvin Klein, Rosie O'Donnell, Fran Drescher, Joan Rivers, Steven Spielberg, General H. Norman Schwarzkopf, and John Lithgow.

Each celebrity has written a chapter from his or her character's point of view. Calvin Klein, for instance, writes the part of the Emperor's Underwear, and Jason Alexander relays the perspective of the Dresser's Spectacles.

"The Emperor's New Clothes will raise significant funds to help Starbright continue to develop and distribute our programs to children across the country," said Spielberg. "We are grateful to Amazon.com for making an additional donation to Starbright for every book sold on its Web site."

"Amazon.com is building an online community where people help people discover books and music," said Jeff Bezos, Amazon.com's CEO and founder. "With The Emperor's New Clothes, the Amazon.com community can now help Starbright generate funds for its organization. The more books we sell, the more money we can raise to benefit some really special kids."

Amazon.com is selling the title at 30% off the retail price and can ship it within 24 hours after receiving the order. The illustrated hardcover version is available for $19.57, while the book and CD set is $24.50.

"You can even listen to each of the stars read this engaging story aloud in a variety of hilarious accents," said Amazon.com Kids editor Karin Snelson. "The combined experience of revisiting a favorite old story, tracking the clever narrative, admiring gorgeous artwork, and indulging in just plain silliness will amuse kids ages 8 to 108."

The Starbright Foundation is a nonprofit organization representing a collaboration among pediatric medicine, entertainment, and advanced technology, working together to create projects that empower seriously ill children to combat the medical and emotional challenges they face on a daily basis.

Among Starbright's projects is Starbright World, a private and secure interactive computer network being distributed to 100 hospitals across the United States. In Starbright World, children can interact through a virtual community populated with kids who face similar health-care challenges. Starbright World offers video conferencing, audio and text chat spaces, bulletin boards, e-mail, and more. Further information on the Starbright Foundation and its projects can be accessed at www.starbright.org.

About Amazon.com, Inc.
Amazon.com, Inc. (NASDAQ: AMZN), the Internet's No. 1 book and No. 1 music retailer, opened its virtual doors on the World Wide Web in July 1995 and quickly became Earth's Biggest Bookstore(SM). Today, the Amazon.com store has expanded to offer more than 3 million books, music CDs, videos, DVDs, computer games, and other titles, plus secure credit card payment, personalized recommendations, and streamlined ordering through 1-Click(SM) technology.

Amazon.com operates two international bookstore Web sites: www.amazon.co.uk in the United Kingdom and www.amazon.de in Germany. Amazon.com also operates PlanetAll (www.planetall.com), a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crewmembers dating from the birth of film in 1892 to the present.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, the unpredictability of its future revenues, and risks associated with capacity constraints, management of growth, and new business opportunities.

More information about factors that potentially could affect Amazon.com's financial results is included in the company's filings with the Securities and Exchange Commission, including the Annual Report on Form 10-K for the year ended December 31, 1997, and the quarterly report on Form 10-Q for the quarter ended September 30, 1998.

Amazon.com, Amazon.co.uk, Amazon.de, Internet Movie Database, PlanetAll, Earth's Biggest Bookstore, and 1-Click are either registered trademarks or trademarks of Amazon.com, Inc or its affiliates. All other names mentioned herein may be trademarks of their respective owners.


Contact Amazon PR

For Non-media Inquiries:
Amazon Customer Service
For Kindle Marketing/Brand Inquiries:
Kindle Brand Use Guidelines