|Amazon.com and Capitol Records Invite Music Fans to Play|
Renowned artists, including the Beastie Boys, Bonnie Raitt, Radiohead, Liz Phair, John Lee Hooker, and Ben Harper, team up with Amazon.com for online game
Grand prize: $50,000 and one-of-a-kind artist prizes, including a phone conversation with a member of Big Bad Voodoo Daddy and signed artwork from Bonnie Raitt's latest album
SEATTLE, October 6 -- Amazon.com, Inc. (NASDAQ: AMZN), Capitol Records, and many of the world's leading musical artists today unveiled "What's That Song?" an online game that tests fans' knowledge of music while providing revealing insights into many of today's top artists.
At Amazon.com, every day from October 6 through November 2, artists will be asked provocative questions about their musical tastes--and fans will guess the answer by identifying brief RealAudio song clips from the artists' responses. Among the artists and the questions they were asked:
"'What's That Song?' is a great new take on a game we all enjoy playing," said Matador/Capitol recording artist Liz Phair. "The questions Amazon.com asked me were a lot of fun to answer, so I know my fans will get a kick out of guessing my response. It's a cool contest that people will really get hooked on."
"This game is probably as old as music itself. It's been on television and on the radio, and now Amazon.com is bringing it to the Internet--with our own unique twist," said David Risher, Amazon.com's senior vice president. "We're thrilled to collaborate on our first major music event with Capitol Records and its sister companies in the EMI Group, Virgin Records and EMD."
"We are excited to be working with Amazon.com, one of the most widely recognized Web pioneers," said Robin Bechtel, senior director of new media for Capitol Records. "We have had a great response from all the artists involved and are looking forward to providing fans with a month of intriguing, little-known facts about the artists' lives, careers, and musical tastes."
Music fans can also read exclusive interviews with many of the participating artists at Amazon.com.
Each day, Amazon.com will randomly select a winner from those entrants who correctly identify the song title and recording artist's name for that day's song clip. Users will need the RealPlayer, available for free download at www.real.com, in order to access the song clips. Daily winners will receive $1,000 plus a prize or prizes related to the artist featured that day. All entries will automatically be entered in the grand-prize drawing. At the end of the event, Amazon.com will randomly select a grand-prize winner from all the entrants. The grand-prize winner will receive $50,000 and a personalized gift from each of the artists. No purchase is necessary to enter or win. The contest is open only to residents of the United States over the age of 18 and residents of Canada, other than Quebec, over the age of 19.
Amazon.com's music store, which opened in June, offers shoppers more than 25 times the CD selection of the typical music store at everyday savings of up to 40%, including 30% off Amazon.com's 100 bestselling CDs and Editor's Choice titles. From alternative to zydeco, hip-hop to bebop, Amazon.com's customers will find everything from the latest releases to hard-to-find gems in any music genre. In addition, the Amazon.com music store features reviews by Amazon.com staff editors and nationally known critics, song samples, artist interviews, lists of essential albums by genre, thousands of bestseller lists, music in the news, and personalized music recommendations.
About Amazon.com, Inc.
This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, the unpredictability of its future revenues, and risks associated with capacity constraints, management of growth, and new business opportunities. More information about factors that potentially could affect Amazon.com's financial results is included in the company's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1997, and quarterly report on Form 10-Q for the quarter ended June 30, 1998.
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About Capitol Records