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Yahoo! and Amazon.com Strike Global Merchant Agreement

Amazon.com Becomes Premier Book Merchant for Yahoo! World Sites

SANTA CLARA, Calif. and SEATTLE, Sept. 2 -- Yahoo! Inc. (Nasdaq: YHOO - news) and Amazon.com (Nasdaq: AMZN - news) today announced one of the most extensive global merchant programs on the Internet, featuring Amazon.com as the premier book merchant throughout many of Yahoo!'s World sites, including Yahoo! in Asia, UK & Ireland, France, Germany, Denmark, Sweden, Norway, Canada, Australia & New Zealand, Japan and Korea. The program is a global expansion of the existing relationship between Yahoo!® and Amazon.com. Amazon.com merchant buttons are now featured on Yahoo! in Asia, Yahoo! France, Yahoo! Denmark, Yahoo! Norway, Yahoo! Sweden and Yahoo! Australia & New Zealand. The program will be rolled out across other Yahoo! World sites within the next few months.

"With our far-reaching network of globally-branded Yahoo! properties, we are in the unique position to provide companies with the ability to simultaneously reach a variety of markets and an unsurpassed worldwide audience," said Heather Killen, vice president international at Yahoo!. "As a leader in electronic commerce, Amazon.com allows Yahoo! users to browse through the largest online catalog of books and quickly and conveniently purchase titles relevant to their interests from anywhere in the world."

Through the expanded agreement, Amazon.com is now the premier global bookseller within many of the World Yahoo! properties. Individuals now have easy access to related English-language book titles within book categories and related keywords of many Yahoo! World sites. Additionally, Amazon.com becomes the local merchant for Yahoo! Germany (www.yahoo.de) and will now offer Yahoo! Germany users direct links to a broad selection of relevant German-language books from www.amazon.de. Amazon.com is already the premier book merchant for Yahoo! UK & Ireland (www.yahoo.co.uk). Amazon.com provides a local selection of English-language titles through their www.amazon.co.uk site, offering local customer service and delivery.

"Amazon.com has become a global Internet brand, and the wide reach of Yahoo!'s World sites will help more people in more places discover Amazon.com's unique combination of selection, great prices and customer service," said David Risher, senior vice president at Amazon.com. "This agreement with Yahoo!, combined with our local presence in Germany and the United Kingdom, strengthens our position around the world as a leading global book merchant."

Yahoo!'s globally-branded network of World properties currently includes Web guides in Japan, Korea, Canada, Australia & New Zealand, France, Germany, UK & Ireland, Denmark, Sweden, Norway, and Italy. Yahoo!'s World properties also include language-based Web guides, Yahoo! Chinese and Yahoo! en Espanol, as well as an English-language site based in Singapore, Yahoo! in Asia.

About Amazon.com

Amazon.com, Inc., offers more than 3 million book, music, and other titles, plus easy-to-use search and browse features, secure credit card payment, personalized recommendations, and direct shipping. Amazon.com has virtually unlimited online shelf space to offer customers a vast selection easily accessed through an efficient search-and-retrieval interface, as well as streamlined ordering through 1-Click (SM) technology. Amazon.com pioneered the concept of syndicated selling on the Internet and has more than 100,000 members in its Associates Program, including AOL.com, Yahoo!, Netscape, Excite, the AltaVista Search Service, the @Home Network, and iVillage.

About Yahoo!

Yahoo! Inc. is a global Internet media company that offers a network of branded Web programming, serving millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is the single largest guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. Yahoo! Inc. provides targeted Internet resources and communications services for a broad range of audiences, based on demographic, key-subject and geographic interests. Yahoo! is headquartered in Santa Clara, Calif.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, the unpredictability of future revenues, and risks associated with capacity constraints, management of growth, and new business opportunities. More information about factors that potentially could affect Amazon.com's financial results is included in the company's Annual Report on Form 10K for the year ended December 31, 1997, and quarterly report on Form 10-Q for the quarter ended June 30, 1998, both filed with the Securities and Exchange Commission.

NOTE: Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc.

Amazon.com, and 1-Click are either registered trademarks or trademarks of Amazon.com, Inc.

All other names are trademarks and/or registered trademarks of their respective owners.


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