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Amazon.com Honored By Smithsonian Institute

Leading Internet Retailer Wins Top Honors in 1998 Computerworld Smithsonian Award

SEATTLE, Wa (June 9, 1998): Amazon.com, Inc. (Nasdaq: AMZN), has received top honors in the prestigious 1998 Computerworld Smithsonian Award competition, taking first place in Business and Related Services.

The award, which recognizes those who have demonstrated vision and leadership in the innovative use of information technology, was announced in Washington, D.C., Monday night.

"We're flattered, of course," said Jeff Bezos, Amazon.com's founder and CEO, "but more important, this is recognition that online commerce has arrived. Millions of people, not just the digerati, are taking advantage of the benefits of secure online shopping."

Amazon.com changed the way the world discovers books in July 1995 when it opened a unique online bookstore with instant access to 2.5 million titles, authoritative reviews, author interviews, excerpts, customer reviews, and book recommendations.

Today, Amazon.com offers a catalog of more than 3 million book, music, and other titles and gives people the power to quickly find, learn about, and buy almost any book in the English language. Secure ordering, door-to-door delivery, convenience, selection, and consistently lower prices have brought more than 2.5 million customers to Amazon.com from all over the world.

Amazon.com's innovative use of information technology has been the driving force behind the growth of the company. Amazon.com has developed a number of groundbreaking features that help customers find and purchase books in convenient new ways, including the site's quick and efficient search engine that allows customers to search by title, author, subject, keyword, ISBN, publisher, or date of publication. The 1-ClickSM secure express ordering system was another feature first introduced by Amazon.com.

Amazon.com was nominated by Booz Allen & Hamilton, Inc., and Netscape Communications Corporation.

Founded in 1989, the Computerworld Smithsonian Awards program searches for and recognizes those who have demonstrated vision and leadership in the use of information technology in innovative ways in the following categories: Business and Related Services; Education and Academia; Environment, Energy, and Agriculture; Finance, Insurance, and Real Estate; Government and Nonprofit Organizations; Manufacturing; Media, Arts, and Entertainment; Medicine; Science; and Transportation.

About Amazon.com
Amazon.com, Inc., Earth's Biggest Bookstore, is the largest online retailer of books. Amazon.com offers a catalog of more than 3 million book, music, and other titles, plus easy-to-use search and browse features, e-mail services, personalized shopping services, secure Web-based credit card payment, and direct shipping to customers.

Amazon.com has virtually unlimited online shelf space and offers customers a vast selection through an efficient search-and-retrieval interface, as well as streamlined ordering through 1-ClickSM technology. Amazon.com pioneered the concept of syndicated selling on the Internet and has more than 60,000 members in its Associates Program, including AOL.com, Yahoo!, Netscape, Excite, the AltaVista Search Service, the @Home Network, the Prodigy Shopping Network, and iVillage.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, the unpredictability of its future revenues, and risks associated with capacity constraints, management of growth, and new business opportunities. More information about factors that potentially could affect Amazon.com's financial results is included in the company's Annual Report on Form 10-K for the year ended December 31,1997, and quarterly report on Form 10-Q for the quarter ended March 31, 1998, both filed with the Securities and Exchange Commission.

Amazon.com, Earth's Biggest Bookstore, and 1-Click are service marks of Amazon.com, Inc. All other names are trademarks of their respective owners.


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