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Amazon.com Invites Music Lovers To Help Build The Ultimate Music Store

Customers Asked to Contribute Opinions, Ideas, and Reviews Prior to New Music Store Opening

SEATTLE, WA (April 23, 1998)-Leading online retailer Amazon.com (Nasdaq: AMZN) today invited music enthusiasts everywhere to help build the music store of their dreams. Customers, artists, music industry professionals, and other music lovers will have the opportunity to put their personal stamp on the music store Amazon.com is now building by contributing their ideas and music reviews.

"Every day customers give us suggestions about how to improve our bookstore," said David Risher, Senior Vice President of Product Development. "Many of our most popular features are the result of those suggestions. Our music team is completely focused on building a store that addresses the desires of music lovers. The best way to create a music store our customers will love is to ask them what they want."

Visitors to Amazon.com (www.amazon.com) who click "Help Build Your Store" will be asked questions such as "Tell us about your dream music store: How does it help you find music you'll like? How does it help you avoid music you won't? What makes it unique?" Customers can also publish their own opinions about music by reviewing and rating CDs. This popular feature allows customers to share their assessments--both positive and negative--to help other customers learn more about the music and books at Amazon.com. In addition to sharing ideas, customers can search and buy CDs from a vast and growing music catalog.

In appreciation for visitors' suggestions, Amazon.com will enter each person who offers input into a drawing for a $1,000 gift certificate redeemable online for music, books, or both.

Amazon.com Inc., Earth's Biggest Bookstore, is the largest online retailer of books. Amazon.com offers a catalog of more than 3 million books, CDs, and more, plus easy-to-use search and browse features, e-mail services, personalized shopping services, secure Web-based credit card payment, and direct shipping to customers. Amazon.com has virtually unlimited online shelf space and offers customers a vast selection through an efficient search-and-retrieval interface, as well as streamlined ordering through 1-ClickSM technology. Amazon.com pioneered the concept of syndicated selling on the Internet and has more than 40,000 members in its Associates Program including AOL.com, Yahoo!, Netscape, Excite, the AltaVista Search Service, the @Home Network, the Prodigy Shopping Network, and iVillage.

Amazon.com is headquartered at 1516 Second Avenue, Seattle, WA 98101. Internet address: http://www.amazon.com. Telephone: (206) 622-2335.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, the unpredictability of its future revenues, and risks associated with capacity constraints, management of growth, and new business opportunities. More information about factors that potentially could affect Amazon.com's financial results is included in the company's final prospectus, dated May 15, 1997, as well as the company's Annual Report on Form 10-K for the year ended December 31, 1997, both filed with the Securities and Exchange Commission.

Amazon.com, Earth's Biggest Bookstore, and 1-Click are service marks of Amazon.com, Inc. Other product and company names are trademarks and/or registered trademarks of their respective owners.


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