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Amazon.com Opens Up a World of Children's Books with Amazon.com Kids

Earth's Biggest Bookstore Is Now the Best Source for Children's Books

SEATTLE, WA (March 2, 1998)-- Amazon.com (Nasdaq: AMZN), Earth's Biggest Bookstore, today unveiled Amazon.com Kids, the most comprehensive resource for children's and young adult books on the Web. This new, one-stop kids' store within the Amazon.com Web site features a catalog of more than 100,000 books for children, teens, and parents. Stocked with authoritative in-depth articles, reviews, interviews, and targeted search and recommendation services, Amazon.com Kids captures the world of children's books in one easy-to-explore location.

"Amazon.com Kids was largely inspired by demand and feedback from our customers, who have already helped to make children's books one of our most popular categories," said Jeff Bezos, founder and CEO of Amazon.com. "Children's books win their own awards, have their own bestseller lists, and are written for different reading levels. With a dedicated children's editorial staff who are passionate and knowledgeable about the category and improved features and navigation, we're able to offer our Amazon.com Kids customers just what they need to find what they are looking for--and discover books they didn't even know existed."

Today's launch of Amazon.com Kids coincides with national Read Across America Day, a nationwide celebration and initiative from the National Education Association to encourage children of all ages to read. In support of Read Across America, Amazon.com has arranged tours and activities at its distribution centers in Seattle, Washington and New Castle, Delaware for local elementary school students. Jeff Bezos will also be among the many celebrity storytellers at a Read Across America event in Seattle. In addition, March 2 also marks the birthday of the late children's author Dr. Seuss (Theodor Geisel), whose books will be highlighted, on the debut Amazon.com Kids home page.

Gift Ideas for Kids and a new age-appropriate search engine are two of the page's most helpful new features. Gift Ideas for Kids is a handy, interactive, fun-to-use gadget that enables customers to find the perfect book for the kid who's crazy about heavy machinery, the obsessed ballerina, or the hopelessly romantic teen. Making gift giving and book selection easy and fun, searching by age range lets customers explore the thousands of books in the Amazon.com Kids catalog and perfectly pinpoint the ones appropriate to specific age groups. Other highlights of Amazon.com Kids include:

  • What We're Reading - Top picks from Amazon.com Kids' expert editors - all at 40% off
  • What's the Buzz? - Books praised in the press - from The New York Times Book Review and Reading Rainbow
  • Fun Fact of the Day - Tidbits and trivia from the world of children's literature
  • Amazon.com Recommends - In-depth articles and interviews about authors, illustrators, and books for children and teens
  • Our Customers Recommend - Amazon.com customers and their kids rave about their favorite books
  • Hot Off the Press - New releases, updated monthly
  • Bestsellers - For children and teens, updated weekly
  • Award Winners - From the Caldecott to the Newbery
  • Essential Bookshelf - Timeless classics every child or teen should read
  • Amazon.com Delivers - E-mail notification of the latest and greatest kids books
"There's nothing more wonderful than seeing children fall in love with books. It's a passion they'll have for the rest of their lives," said Bezos. "We hope Amazon.com Kids plays an important part in helping children and their families discover the joy and adventure of reading." Customers can discover the world of Amazon.com Kids from the Amazon.com home page or through www.amazon.com/kids.

Amazon.com Inc., Earth's Biggest Bookstore, is the largest online retailer of books. Amazon.com offers a catalog of 2.5 million titles, easy-to-use search and browse features, e-mail services, personalized shopping services, secure Web-based credit card payment, and direct shipping to customers. Amazon.com has virtually unlimited online shelf space and offers customers a vast selection through an efficient search-and-retrieval interface, as well as streamlined ordering through 1-ClickSM technology. Amazon.com pioneered the concept of syndicated selling on the Internet and has more than 30,000 members in its Associates Program including AOL.com, Yahoo!, Netscape, Excite, the AltaVista Search Service, the @Home Network, and the Prodigy Shopping Network.

Amazon.com is headquartered at 1516 Second Avenue, Seattle, WA 98101. Internet address: http://www.amazon.com. Telephone: (206) 622-2335.

This announcement contains forward-looking statements that involve risks and uncertainties, and actual results may differ materially from predicted results. Potential risks and uncertainties include, among others, Amazon.com's limited operating history, the unpredictability of its future revenues, and risks associated with capacity constraints and management of growth. More information about factors that potentially could affect Amazon.com's financial results is included in the company's final prospectus, dated May 15, 1997, as well as the company's Form 10Q for the third quarter ended September 30, 1997, both filed with the Securities and Exchange Commission.

Amazon.com, Earth's Biggest Bookstore, and 1-Click are service marks of Amazon.com Inc. Other product and company names are trademarks and/or registered trademarks of their respective owners.


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