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Amazon.com Associates Program Surpasses 30,000 Members

Associate Enrollment Doubles in the Past Six Months

SEATTLE, WA (February 18)-- The leading online bookseller, Amazon.com (Nasdaq: AMZN), today announced that enrollment in its Associates Program has more than doubled in the past six months and now surpasses 30,000 member Web sites.

The Motley Fool (www.fool.com), the most comprehensive personal finance and investment Web site, has experienced the benefits of having an Associate relationship with Amazon.com. Since its release in early January, The Motley Fool's new title You Have More Than You Think: The Motley Fool Guide to Investing What You Have and two previous Motley Fool books have consistently been among the top 10 bestsellers on Amazon.com's "Hot List". The three titles are also currently among the top four bestsellers in the business category. This success is due in large part to sales generated through The Motley Fool's Associate bookstore.

Amazon.com pioneered the concept of syndicated selling in July 1996 and has multi-year exclusive or premier associate relationships with five of the top six sites on the World Wide Web, AOL.com, Yahoo!, Netscape, GeoCities, and Excite. The Associates Program allows individual Web sites to select books of interest to their visitors, add their own reviews and recommendations, and link directly to the Amazon.com catalog. Amazon.com handles the secure online ordering, customer service, and shipping, and sends weekly, automatically generated sales reports via e-mail. Associates enroll on the Amazon.com Web site and can be up and running in hours. Participation in the program is free. More than 30,000 members in Amazon.com's Associates Program earn up to 15 percent of sales for recommending books from their Web sites.

"The Associates Program is a great way for any Web site to participate in e-commerce, and The Motley Fool's success underscores the impact Associates can have in determining their own destiny," said Jeff Bezos Amazon.com founder and CEO.

"Amazon.com and The Motley Fool are a superb match," said David Gardner, co-founder of The Motley Fool and co-author of the Fool titles with his brother, Tom. "Our company's mission is to educate, amuse, and enrich. Amazon.com essentially does the same thing with its site. Both companies have established a loyal following of extremely satisfied people through word-of-mouth referrals and innovative use of the Internet."

More information on the Associates Program and how to join can be found at www.amazon.com/associates.

The Motley Fool, Inc., operates the most comprehensive personal finance and investment site on the Internet (http://www.fool.com) and on America Online (keyword: FOOL). The Fool serves more than 750,000 households each month by providing financial information and strategies through its online forum. The Motley Fool's weekly syndicated column currently appears in more than 115 newspapers around the country. The Motley Fool also serves as a regular commentator on Marketplace Radio.

Amazon.com Inc., Earth's Biggest Bookstore, is the leading online retailer of books and is the premier bookseller on Associate Web sites AOL.com, Yahoo!, Netscape, Excite, the AltaVista Search Service, the @Home Network, and the Prodigy Shopping Network. Amazon.com offers a catalog of 2.5 million titles, easy-to-use search and browse features, e-mail services, personalized shopping services, secure Web-based credit card payment, and direct shipping to customers. Amazon.com has virtually unlimited online shelf space and offers customers a vast selection through an efficient search-and-retrieval interface, as well as streamlined ordering through 1-ClickSM technology. Amazon.com pioneered the concept of syndicated selling on the Internet and has more than 30,000 members in its Associates Program.

Amazon.com is headquartered at 1516 Second Avenue, Seattle, WA 98101. Internet address: http://www.amazon.com. Telephone: (206) 622-2335.

This announcement contains forward-looking statements that involve risks and uncertainties, and actual results may differ materially from predicted results. Potential risks and uncertainties include, among others, Amazon.com's limited operating history, the unpredictability of its future revenues, and risks associated with capacity constraints and management of growth. More information about factors that potentially could affect Amazon.com's financial results is included in the company's final prospectus, dated May 15, 1997, as well as the company's Form 10Q for the third quarter ended September 30, 1997, both filed with the Securities and Exchange Commission.


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