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ADVISORY/Christy Turlington Delivers Exclusive Video Message On


WHAT:   On the heels of the mahanuala launch, a new line of
        technically-focused yoga apparel, footwear and accessories
        from PUMA(R) and Christy Turlington Burns available online
        exclusively at, Amazon Services today unveiled a
        special video message from Christy Turlington Burns to Amazon

        In the exclusive video message, recorded at the recent
        invitation-only mahanuala launch event in New York, Christy
        welcomes customers to the mahanuala boutique at
        ( and shares the inspiration behind
        the mahanuala collection. In addition to the exclusive video
        message, the mahanuala boutique features yoga tips and
        insights from Christy, mahanuala's creative director.

WHY:    Christy Turlington Burns and PUMA have selected Amazon as the
        exclusive online sales channel for mahanuala so that women
        everywhere can easily find, discover and buy the complete line
        of mahanuala performance apparel and cover ups, footwear and
        accessories the Amazon way -- easy navigation, a single
        shopping cart, and ordering and payment information already on

WHEN:   Beginning today, Amazon customers who visit Amazon's Apparel
        & Accessories store can access Christy Turlington Burns'
        exclusive video message. As an added bonus, PUMA is offering
        free shipping on all mahanuala orders on the Amazon Apparel
        store through the end of April. PUMA will also be donating 2%
        of the proceeds from the first month of mahanuala sales on
        Amazon to benefit Tibet House US. Tibet House is an
        organization dedicated to the proposition that the wisdom and
        arts of all human civilizations vitally enrich the emerging
        global culture.

WHERE:  To view this exclusive video message from Christy Turlington
        Burns, go to

For more information or to arrange an interview, contact: Amazon Services Media Relations, 206-266-7180

About Christy Turlington Burns

Entrepreneur, anti-smoking activist and fashion icon, Christy Turlington Burns is widely recognized as a prominent voice for yoga and a healthier way of life. Christy's long term interest in yoga has culminated in the creation of a number of successful businesses -- nuala (a lifestyle apparel brand), mahanuala (technically focused yoga apparel) and Sundari (an ayurvedic skincare company). She is the author of the best selling book Living Yoga: Creating A Life Practice.

About PUMA

PUMA(R) is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. PUMA's unique industry perspective delivers the unexpected in sportlifestyle footwear, apparel and accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries. For further information please visit

About Amazon's Apparel & Accessories Store

Launched in November 2002, Amazon's Apparel & Accessories store ( provides the easiest way for customers to find, discover and buy apparel and accessories from more 2,000 brands -- with easy navigation, a single shopping cart, customer reviews, detailed product photos, and other helpful information -- in one convenient destination.

About, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, kids and baby, and home and garden. operates six Web sites:,,,, and

About Amazon Services, Inc

Amazon Services is a subsidiary of, Inc created in order to make the technology and services that power available to retailers seeking a world-class, cost effective e-commerce offering to their customers. Amazon Services offers its merchant partners use of Amazon's leading e-commerce Web site technology, best-in-class fulfillment and customer service, and access to tens of millions of visitors per month. The creation of Amazon Services now allows the company to focus additional resources on helping more retailers.

    CONTACT: Amazon Services Media Relations, 206-266-7180


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