Press Release

<< Back Announces Record-Breaking Watch Sales in Third Quarter; Amazon Jewelry & Watches Store Offers the Largest Selection and Industry-Leading Prices on Watches

SEATTLE--(BUSINESS WIRE)--Nov. 8, 2005--Amazon Services, an, Inc. (Nasdaq:AMZN) company, today announced record-breaking sales of watches in the Amazon Jewelry & Watches Store. Watch sales grew more than 150 percent in the third quarter of 2005 verses the same quarter last year. The company attributes the sales growth to increased customer awareness of the Jewelry & Watches Store, as well as its unparalleled selection and industry-leading prices.

The Amazon Jewelry & Watches Store offers customers the largest selection of new watches anywhere, with more than 40,000 watches from over 250 brands including Timex, Casio, Citizen, Movado, TAG Heuer, Omega, Fossil, Tissot, Invicta, Bulova and Swiss Army ( Prices range from $10 to $100,000.

The Amazon retail business leverages the efficiencies of its business model to offer customers significantly lower prices than other retailers--often more than 50 percent lower. Additionally, customers can often compare the exact same watch from several different sellers, enabling them to find the lowest price and best availability on

"Customers want watches ranging from the digital sports watch purchased before starting a new fitness program, to the gold and diamond watch celebrating an anniversary that will become a family heirloom," said Steven Goldsmith, vice president, Amazon Jewelry & Watches. "We are pleased that offers customers one place to find any watch they're looking for at a substantial discount."

Third-Quarter Snapshot:

  • Best-Selling Watch: Titanium Citizen Skyhawk Eco-drive for $250
  • Most Expensive Watch Sold: Breitling Windrider Cockpit 187 for $7,295
  • Most Popular Brand: Tag Heuer (starting from less than $399)

Every watch offered on is guaranteed to be authentic, and all third-party purchases are backed by's A-to-Z guarantee. For more information on the A-to-Z Guarantee, please visit the Help section on

About, Inc., a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as beauty, health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden. and its affiliates operate seven retail Web sites:,,,,,, and

As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.

Amazon Media Relations, 206-266-7180


Contact Amazon PR

For Non-media Inquiries:
Amazon Customer Service
For Kindle Marketing/Brand Inquiries:
Kindle Brand Use Guidelines