Press Release

<< Back Announces Brian McBride as New Managing Director for UK

SEATTLE--(BUSINESS WIRE)--Dec. 1, (Nasdaq:AMZN) has announced that Brian McBride, managing director for T-Mobile UK, will join the company as managing director for, Ltd. in January 2006. McBride has more than 25 years of experience in the high-tech industry and, prior to joining T-Mobile as managing director, held senior positions in Europe at Dell, IBM, and other leading companies.

"Amazon has established itself as one of the best brands in the world based on their commitment to putting the customer at the center of everything it does," said McBride. "Amazon's passion for the customer experience makes them a tremendously appealing company, and I'm delighted to lead their talented UK team."

McBride also shares Amazon's passion for customer satisfaction: while at T-Mobile he guided the network's high street stores to #1 in customer satisfaction in 2004's J.D. Power & Associates annual survey.

"We are extremely pleased to welcome Brian to," said Diego Piacentini,'s senior vice president for worldwide retail and marketing. "In his previous position at T-Mobile, Brian launched their highly successful direct web and telesales businesses, and his leadership and experience will be of great benefit to Amazon and its customers."

A native of Scotland, McBride graduated from the University of Glasgow with an MA (Hons) in Economic History. He lives with his family in Surrey.

About, Inc. (Nasdaq:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as beauty, health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden. and its affiliates operate seven retail Web sites:,,,,,, and

As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to potential future losses, significant amount of indebtedness, competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions, and strategic transactions, foreign exchange rates, system interruption, consumer trends, inventory, limited operating history, government regulation and taxation, fraud, and new business areas. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2004, and all subsequent filings.

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Patty Smith, 206-266-7180


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