Press Release

<< Back
Growing Up Fast: AmazonLocal Celebrates First Birthday with Sweepstakes

Customers can update Deal Preferences for a chance to win a $1,000 Gift Card

SEATTLE--(BUSINESS WIRE)--Jun. 1, 2012--, Inc. (NASDAQ: AMZN) today announced that AmazonLocal, a website offering customers savings from select businesses in their neighborhood and nationwide, is celebrating its first birthday by giving away $5,000 in Gift Cards.

From June 1-15, 2012, customers can enter for a chance to win one of five $1,000 Gift Cards in the AmazonLocal Birthday Sweepstakes* by signing in at and updating one Deal Preference at to improve their email offers. Customers can also be automatically entered into the sweepstakes by updating a Deal Preference directly on a deal page at

AmazonLocal Deal Preferences, which launched on April 26, 2012, lets customers decide what kinds of deals they want to receive by email -- from Restaurants and Travel to Shopping and Health & Beauty. To date, the most-preferred category is “American Restaurants” and the least-preferred is “Weight Loss.”

“We launched AmazonLocal a year ago for customers in Boise, upholding Amazon’s long-held tradition of delivering relevant products to customers, and today, we’re providing deals to AmazonLocal customers in 109 regions across the United States,” said Mike George, president of AmazonLocal. “We’re growing up fast, and we’re grateful to our customers for their support during the first year. In the year ahead, we look forward to providing customers with more one-of-a-kind deals and fun new promotions like our birthday sweepstakes.”

As part of the first-birthday celebration, customers in Boise, Idaho, AmazonLocal’s launch region, will be treated to a $1 deal for $5 of ice cream, milk shakes and more. Goody’s Soda Fountain in Boise will offer customers the celebratory deal at AmazonLocal starting on June 2, exactly one year after it offered its first deal at AmazonLocal.

Since its launch in June 2011, AmazonLocal has expanded rapidly across the country, opening in its 100th region after only 10 months. The service is now available to customers in 109 regions in 29 states, including the top 15 U.S. cities by population. Kindle 3G and Kindle Touch customers across the United States also are able to receive AmazonLocal offers on their devices. On average, AmazonLocal has saved customers 65 percent off list prices in 2012.

In August 2011, AmazonLocal began offering deals from Amazon-affiliated sites including,, and Customers have enjoyed several popular national deals from affiliated sites since then, including:

  • A deal on certified refurbished Kindle with Special Offers
  • A $10 Gift Card deal for $5, which sold 1 million units in just over 17 hours on March 20
  • A $3.99 deal for Norah Jones’ new album “Little Broken Hearts” on Amazon MP3

*Limit one entry per person/e-mail address. Must be a legal resident of the 50 United States or D.C., 18 years of age or older. See the sweepstakes Official Rules at There is no purchase necessary to enter.

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection., Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including,,,,,,,, and As used herein, “,” “we,” “our” and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source:, Inc.

Amazon Media Hotline