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Amazon and Whole Foods Market Announce Lower Prices on Additional Customer and Holiday Favorites

Prime members to receive added discount on organic and no antibiotic turkeys throughout Thanksgiving

New lower prices are in addition to the reduced prices that customers are already enjoying

AUSTIN, Texas & SEATTLE, Washington – November 15, 2017 (NASDAQ: AMZN) – Whole Foods Market and Amazon today announced new lower prices on additional best-selling grocery items and holiday staples at Whole Foods Market stores, including a new lower price on organic and no antibiotic turkeys for all customers – and an even deeper discount on organic and no antibiotic turkeys for Prime members. This offer is a sneak preview of the special savings and in-store benefits Prime members can expect when Prime becomes the official rewards program of Whole Foods Market.

“These are the latest new lower prices in our ongoing integration and innovation with Amazon, and we’re just getting started,” said John Mackey, Whole Foods Market co-founder and CEO. “In the few months we’ve been working together, our partnership has proven to be a great fit. We’ll continue to work closely together to ensure we’re consistently surprising and delighting our customers while moving toward our goal of reaching more people with Whole Foods Market’s high-quality, natural, and organic food.”

All customers will be able to purchase select organic ($3.49/lb) and no antibiotic ($2.49/lb) turkeys at reduced prices, and just in time for Thanksgiving, Prime members will save even more on turkeys ($2.99/lb organic/$1.99/lb no antibiotic), while supplies last. All fresh turkeys sold at Whole Foods Market must meet the grocer’s strict quality standards, including no antibiotics, no animal by-products in their feed, and animal welfare audits by third-party certifiers like Global Animal Partnership. For more details about this promotion, or to sign up for free trial of Prime, visit www.amazon.com/turkey.

Whole Foods Market will also offer lower prices starting today on an additional selection of customer favorites across its stores, including: Value Pack Boneless Skinless Chicken Breasts (Organic and No Antibiotic), Responsibly Farmed Raw Peeled Shrimp, and holiday favorites such as 365 Everyday Value Canned Pumpkin, Organic Broccoli, 1lb Organic Salad Mixes, Organic Russet Potatoes, and Organic Sweet Potatoes.

All customers will also see reduced prices on products from some of the most well respected natural and organic brands, including Organic Rice from Lundberg Family Farms, Organic Beans from Eden Foods, Organic Chicken and Vegetable Broths from Pacific Foods, Organic Eggs and Milk from Organic Valley, and Toothpaste from Tom’s of Maine. Whole Foods Market is also offering lower everyday prices on some of the most popular products from well-known brands such as Chobani Yogurt, California Olive Ranch EVOO, Siggis Yogurt, Applegate Hot Dogs, and Fage Yogurt.

Whole Foods Market customers are increasingly interested in buying eggs from hens that have access to pasture and so Whole Foods Market is excited to be able to offer lower prices on the entire line of Pasture Raised Eggs from Vital Farms, including their Vital Farms, and Alfresco Brands.

All of these lower prices are in addition to the reduced prices that customers are already enjoying on best-selling items such as conventional and organic bananas, farm-raised salmon, and no antibiotic NY strip steak.

Amazon’s acquisition of Whole Foods Market closed in August 2017 and today’s new lower prices and collaborative programs are another step forward in the integration between the companies. Whole Foods Market and Amazon will together continue innovating to provide customers with a great shopping experience, in-store offerings, and lower prices.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

About Whole Foods Market

For 39 years, Whole Foods Market has been the world’s leading natural and organic foods retailer. As the first national certified organic grocer, Whole Foods Market has over 470 stores in the United States, Canada and United Kingdom. Whole Foods Market has been ranked one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 20 consecutive years. To learn more about Whole Foods Market, please visit media.wfm.com.

Whole Foods Market contact info:
Media Relations
media@wholefoods.com
(512) 279-0231