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Gomez Advisors Rates Amazon.com Best Video Store and Best Music Store Online

MSNBC Survey Names Amazon.com Best Online Toy Store

SEATTLE, August 17 --/PRNewswire/-- Gomez Advisors Inc., a leading provider of online research and analysis, today announced that Amazon.com, Inc. (NASDAQ: AMZN), is leading the online video retail and online music retail marketplaces - awarding Amazon.com's video and music stores the No. 1 rankings in the most recent Gomez Advisors Internet Video and Music scorecards. Amazon.com's bookstore is also ranked as the No. 1 Internet Bookseller by Gomez Advisors.

Amazon.com's sweep of the Gomez Advisors Internet Scorecards comes just two days after MSNBC recognized Amazon.com as the best online toy store. Barely one month after launching its Toys & Games store, leading online retailer Amazon.com was named Best Online Toy store in an MSNBC review - beating out longer established players.

The Gomez Advisors Internet scorecards rank the performance and quality of online service offerings based on a variety of criteria including interface, customer service, convenience, and content.

In the first of a series of MSNBC surveys of online retailers, the August 15 MSNBC article looked at which e-tailers offer the best service for toys, "from the customer's point of view." Columnist Jane Weaver ranked three of the major players in the online toy category based upon first hand experience: calling customer support lines, comparing prices, and ordering toys.

"This recognition of Amazon.com Toys owes itself to the same customer-obsessed DNA that drives our book, music, and video stores," said David Risher, Amazon.com's senior vice president of product development. "We're thrilled and honored that MSNBC and Gomez Advisors have chosen our new toy store, along with our book, music, and video stores, as the best places for customers to shop."

For more information about the Gomez Advisors Internet scorecards, visit: http://www.businesswire.com/webbox/bw.081799/192290215.htm

About Amazon.com, Inc.
Amazon.com, Inc. (NASDAQ: AMZN), the Internet's No. 1 music, No. 1 video, and No. 1 book retailer, opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest SelectionTM with online auctions, toys, electronics, free electronic greeting cards, and more than 4.7 million book, music-CD, video, DVD, and computer-game titles. Amazon.com seeks to be the world's most customer-centric company, where people can find and discover anything they may want to buy online. As part of its efforts to provide the best shopping experience for customers, Amazon.com provides secure credit-card payment, personalized recommendations, streamlined ordering through 1-ClickSM technology, and hassle-free auction bidding with Bid-ClickSM.

Amazon.com operates two international Web sites: www.amazon.co.uk in the United Kingdom and www.amazon.de in Germany. Amazon.com also operates PlanetAll (www.planetall.com), a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present. Amazon.com also operates LiveBid.com (www.livebid.com), the sole provider of live-event auctions on the Internet.

In addition, Amazon.com has invested in leading Internet retailers that are improving the lives of customers by making shopping easier and more convenient: drugstore.com, an online retail and information source for health, beauty, wellness, personal care and pharmacy, at www.drugstore.com; Pets.com, the online leader for pet products, expert information and services, at www.pets.com; HomeGrocer.com, the first fully integrated Internet grocery-shopping and home-delivery service, with operations in Seattle and Portland, Oregon, at www.homegrocer.com; Gear.com, which offers brand name sporting goods at prices from 20% to 90% off retail, at www.gear.com.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risks of system interruption, management of potential growth, risks related to auction services, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Reports on Form 10-Q for the quarters ended March 31, 1999 and June 30, 1999.

NOTE: Amazon.com, Amazon.com Auctions, Amazon.co.uk, Amazon.de, Internet Movie Database, PlanetAll, Earth's Biggest Selection, Bid-Click and 1-Click are either registered trademarks or trademarks of Amazon.com, Inc., or its affiliates. All other names mentioned herein may be trademarks of their respective owners.