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Dell and Amazon.com Announce Online Agreement

Strategic Marketing Agreement Links Web Sites and Can Provide Customized Content

ROUND ROCK, Texas, and SEATTLE, March 10, 1999--Amazon.com (Nasdaq: AMZN), the No. 1 online retailer of videos, music, and books, and Dell Computer Corporation (Nasdaq: DELL), the world's leading direct computer systems company, today announced a strategic agreement to offer linked Web sites and provide customized content for Amazon.com and Dell customers.

Both companies today are launching links from the checkout sections of their respective sites that lead to new, co-branded Dell and Amazon.com home pages. The sites recognize and welcome customers to the full www.amazon.com and www.dell.com online experience. Amazon.com is the first company Dell has linked to from its www.dell.com site, and Dell is the first computer systems company Amazon.com has linked to.

"Dell and Amazon.com have a shared vision of the future of online shopping," said Michael Dell, chairman and CEO. "That vision is to use the Web to deepen direct relationships with customers and deliver unique value and unparalleled service. Dell and Amazon.com will each offer our mutual customers customized services, competitive price, and easy navigation.

"Amazon.com is obsessively focused on providing our customers the best possible online shopping experience, with the best selection, ease of use, and prices," said Jeffrey Bezos, Amazon.com founder and CEO. "Dell has a track record of providing excellent customer service, and it's natural for our companies to begin to work together to provide customers with enhanced benefits."

Dell recently launched www.gigabuys.com, an online superstore for computer-related products, and today's announcement with Amazon.com is further evidence of the company's commitment to expand its Web offerings. The company currently sells more than $14 million in products each day over the Web, which accounts for 25 percent of its business. Dell intends to do 50 percent of its business online by the end of 2000. The company's Web site, www.dell.com, attracts more than 25 million visits per quarter and has unique Web pages for 44 countries in 21 languages.

About Amazon.com, Inc.
Amazon.com, Inc. (NASDAQ: AMZN), the Internet's No. 1 video, No. 1 music and No. 1 book retailer, opened its virtual doors on the World Wide Web in July 1995. Today, the Amazon.com store has expanded to offer more than 4.7 million book, music-CD, video, DVD, computer-game, and other titles, plus secure credit-card payment, personalized recommendations, and streamlined ordering through 1-Click(SM) technology.

Amazon.com operates two international Web sites: www.amazon.co.uk in the United Kingdom and www.amazon.de in Germany. Amazon.com also operates PlanetAll (www.planetall.com), a Web-based address book, calendar, and reminder service. It also operates the Internet Movie Database (www.imdb.com), the Web's comprehensive and authoritative source of information on more than 150,000 movies and entertainment programs and 500,000 cast and crew members dating from the birth of film in 1892 to the present.

About Dell Computer Corporation
Ranked No. 125 among the Fortune 500 companies and No. 363 in the Fortune Global 500, Dell Computer Corporation is the world's leading direct computer systems company, based on revenues of $18.2 billion for the past four quarters. Dell designs, manufactures and customizes products and services to customer requirements and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained through its toll-free number 1-800-388-8542 or by accessing the Dell World Wide Web site at www.dell.com.

Dell is a registered trademark and DellWare is a registered service mark of Dell Computer Corporation. Fortune 500 is a registered trademark of Time Inc.

Gigabuys and Gigabuys.com are service marks of Dell Computer Corporation. Dell disclaims any proprietary interest in the marks and names of others.

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, intense competition, risks associated with system interruption, management of potential growth, high leverage and risks of new business areas, international expansion, business combinations, and strategic alliances.

More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998.

Amazon.com, Amazon.co.uk, Amazon.de, Internet Movie Database, PlanetAll, Earth's Biggest Bookstore, and 1-Click are either registered trademarks or trademarks of Amazon.com, Inc. or its affiliates. All other names mentioned herein may be trademarks of their respective owners.