|Amazon.com Makes It Easy For Millions of Music Fans Worldwide to Discover and Buy Unsigned Artists' and Independent Labels' CDs|
Amazon.com Advantage for music uses the power of the Internet to revolutionize music distribution
SEATTLE, November 5, 1998 /PRNewswire/ -- On the first day of CMJ's Music Marathon, Amazon.com, Inc. (NASDAQ: AMZN), the No. 1 online music retailer, today announced Advantage for music, a revolutionary new program that solves the biggest problem faced by independent artists, bands, and labels: securing widespread distribution of their CDs. Amazon.com's Advantage for music program makes it easy for independent artists, bands, and labels to sell their CDs to Amazon.com's 4.5 million customers worldwide.
Amazon.com's Advantage program was created to change the rules for success in the music industry. Unsigned artists, bands, and independent labels traditionally have a difficult time getting their CDs into stores so that fans can purchase their music. Advantage for music, a free program, now allows them to sell their CDs at the Amazon.com music store and to enjoy the same level of exposure on the Amazon.com Web site as CDs from major artists and labels.
"Our mission over the past two decades has been the discovery and promotion of new artists," said CMJ President Robert Haber, when asked about Amazon.com's new Advantage for music program. "We are delighted to learn of Amazon.com's strategy for assisting these new artists in getting their music exposed to a potential audience in the millions. This is just the kind of program that makes the new medium of the Internet so exciting." Through CMJ New Music Report, CMJ New Music Monthly, and its annual CMJ Music Marathon convention, CMJ brings emerging artists to public attention.
"In order to match the power of Amazon.com's global distribution, independent artists, bands, and labels would have to get their CDs into an estimated 100,000 retail stores worldwide," said Mary Morouse, Amazon.com's vice president of merchandising. "With music Advantage, these CDs will be only a few clicks away from 4.5 million Amazon.com customers worldwide."
"No matter how slammin' your band is, it is really hard to get distribution without being signed to a major label," says Dara Quinn of Seattle's Rockin' Teenage Combo, Amazon.com's Advantage charter band. "Even if we could get our CDs stocked in stores in every city we play in when we're on tour, who has the time and money to print and distribute all those CDs? Now, whenever anyone hears the buzz about our music, they'll be able to buy our CD at Amazon.com-what could be easier than that?"
Amazon.com Advantage for music builds on the success of Amazon.com Advantage for books, an innovative program that increases the visibility and sales of harder-to-find books from independent publishers. Getting the Amazon.com Advantage is easy-and it's free. Once enrolled, independent artists, bands, and labels simply place a limited quantity of CDs in Amazon.com's distribution centers for immediate sale and delivery to Amazon.com's customers all over the world. Amazon.com helps Advantage members sell CDs by enhancing their shelf presence with cover art, sound clips, and liner notes. Advantage members save time and money with hassle-free fulfillment, easy restocking, and automatic sales reports and payment.
For more information about Advantage for music, or to join, visit: http://www.amazon.com/advantage.
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This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, the unpredictability of its future revenues, and risks associated with capacity constraints, management of growth, and new business opportunities. More information about factors that potentially could affect Amazon.com's financial results is included in the company's filings with the Securities and Exchange Commission, including the Annual Report on Form 10-K for the year ended December 31, 1997, and the quarterly report on Form 10-Q for the quarter ended June 30, 1998.
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