Press Release

<< Back
Amazon.com Calls On Kids 12 and Younger To Enter Its

SEATTLE, WA (April 8, 1998)-- In honor of National Poetry Month, leading online bookseller Amazon.com (NASDAQ: AMZN) is calling on all kids 12 and under to show the world their poetry skills. Earth's Biggest Bookstore is looking for children who can think in rhymes, exaggerate, and make the ordinary extraordinary to enter and win Amazon.com Kids' "Be a Poet" contest.

Celebrated children's poet Jack Prelutsky started two poems for the Amazon.com Kids' "Be a Poet" contest. Children can enter to win the contest by selecting a poem, activating their imaginations, and adding 8 to 16 new lines to finish the poem. Kids can choose to complete either of the following:

My sister is a dancer,
She loves to dance all day,
It's sort of strange to watch her -
Her feet get in her way.
She looks like...

Or

My uncle cooked us lunch today,
His dishes were a treat.
He made us caterpillar pie,
And pickled penguin feet.
He started with . . .

Prelutsky serves up some great advice on how to write a funny poem on the Amazon.com Kids' site (www.amazon.com/kids) to help get the creative energy flowing. Recently launched, Amazon.com Kids is a children's bookstore that provides quality recommendations, in-depth interviews, articles, and unique search-by-age capabilities that make it easy to find the best books for kids, teens, and parents.

The Grand Prize winner will receive a library of Dr. Seuss books--42 books, including Hooray for Diffendoofer Day! and The Cat in the Hat and Green Eggs and Ham board games--plus a $100 Amazon.com gift certificate, and a personalized, original poem written by Jack Prelutsky. Five runners-up will each receive a $20 Amazon.com gift certificate. The contest extends until midnight April 30, Pacific Standard Time. Amazon.com will notify the winners by e-mail on or before May 8, 1998. The winning poems will be posted on Amazon.com Kids.

Jack Prelutsky is one of the most playful and prolific poets writing for children today. He has written more than 40 books of verse, including The New Kid on the Block and A Pizza the Size of the Sun. Most recently, Prelutsky and Lane Smith (of The Stinky Cheese Man) worked together to shape 14 of Dr. Seuss's unpublished sketches into the fantastic new book Hooray for Diffendoofer Day.

"We are thrilled that Jack Prelutsky, one of America's all-time favorite children's poets, is on board for Amazon.com Kids' celebration of National Poetry Month," said Amazon.com Vice President and Executive Editor Rick Ayre. "If Prelutsky's pickled penguin feet don't get kids excited about poetry, what will?"

Amazon.com Inc., Earth's Biggest Bookstore, is the largest online retailer of books. Amazon.com offers a catalog of 2.5 million titles, easy-to-use search and browse features, e-mail services, personalized shopping services, secure Web-based credit card payment, and direct shipping to customers. Amazon.com has virtually unlimited online shelf space and offers customers a vast selection through an efficient search-and-retrieval interface, as well as streamlined ordering through 1-ClickSM technology. Amazon.com pioneered the concept of syndicated selling on the Internet and has more than 30,000 members in its Associates Program, including AOL.com, Yahoo!, Netscape, Excite, the AltaVista Search Service, the @Home Network, and the Prodigy Shopping Network.

Amazon.com is headquartered at 1516 Second Avenue, Seattle, WA 98101. Internet address: http://www.amazon.com. Telephone: (206) 622-2335.

This announcement contains forward-looking statements that involve risks and uncertainties, and actual results may differ materially from predicted results. Potential risks and uncertainties include, among others, Amazon.com's limited operating history, the unpredictability of its future revenues, and risks associated with capacity constraints and management of growth. More information about factors that potentially could affect Amazon.com's financial results is included in the company's Annual Report on Form 10-K as filed with the Securities and Exchange Commission.

Amazon.com, Earth's Biggest Bookstore, and 1-Click are service marks of Amazon.com, Inc. Other product and company names are trademarks and/or registered trademarks of their respective owners.