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CustomFlix Revs up DVD Selection with WheelsTV

More Than 60 New Automotive DVDs to Keep All Ages ''Wild about

Wheels'' Available Through Subsidiary CustomFlix

SANTA CRUZ, Calif. & ACTON, Mass.--(BUSINESS WIRE)--Feb. 27, 2007--Calling all car, SUV and truck lovers, from the young to the young at heart: More than 60 popular automotive DVDs are now available on demand, thanks to a collaboration between CustomFlix Labs, Inc., a wholly owned subsidiary of, Inc. (NASDAQ:AMZN), and the television network WheelsTV(TM) ( The multi-format network is the first to focus exclusively on delivering entertaining and informative original programming to the millions of passionate and loyal auto enthusiasts in the U.S. and worldwide.

This arrangement brings hours of award-winning WheelsTV programming, all with 24-hour availability, to customers through CustomFlix DVD on Demand, a service that manufactures and ships packaged DVDs only when customers place orders. This unique program offers networks, studios, and other content owners like WheelsTV the ability to offer their content on DVD to millions of customers on, through their own CustomFlix E-Store, and on their own website without the cost or hassle of carrying inventory.

"Our collaboration with WheelsTV is a cornerstone in meeting the demand for DVDs geared towards auto enthusiasts everywhere," said Dana LoPiccolo-Giles, co-founder and managing director for CustomFlix. "Not only does our on demand service offer customers increased choice and selection, but also it provides networks and studios, like WheelsTV, quick and easy distribution of previously unavailable titles without exposure to the risk and expense of traditional distribution."

"Everyone at WheelsTV is extremely pleased to be working with CustomFlix to bring our exciting lineup of award-winning automotive DVDs to the worldwide motoring public," said Jim Barisano, chairman and CEO of WheelsTV. "To be able to reach viewers around the globe and have our DVDs shipped out within days by CustomFlix is a dream come true. We look forward to delivering hours of viewing pleasure to everyone who is 'wild about wheels' through this innovative CustomFlix DVD service."

The wide range of WheelsTV titles appeals to all age groups, from fun and educational children's programming to award-winning documentaries on mankind's fascination with the automobile. Titles now available on demand through CustomFlix include:

    --  Dalmatians to the Rescue! -- The only DVD on firefighting and
        fire engines starring real "talking" Dalmatians and focusing
        on entertaining and educating children about fire safety.

    --  Great Big Diggers and Dozers -- This program keeps children
        laughing as they learn about construction equipment and safety
        from Tommy and his lovable bulldogs, Digger and Dozer.

    --  Wheels -- Originally aired on PBS, this award-winning and
        highly rated documentary series chronicles landmark events and
        cars in automotive history, including the Cadillac, Beetle,
        Corvette, Mustang and Jeep.

    --  World's Wildest Races -- This program takes viewers on a
        search for the fastest, toughest and most bizarre auto and
        truck racing action in the world.

DVDs from WheelsTV can be purchased at or

About WheelsTV

Wheels TV(TM) is the first multi-format television network focused exclusively on delivering entertaining and informative original programming to the millions of passionate and loyal automotive and motorcycle enthusiasts in the United States and worldwide. WheelsTV delivers digital content to consumers where they want it, when they want it, via VOD, broadband, IPTV, mobile, satellite and cable.

About CustomFlix

CustomFlix Labs, Inc., a wholly owned subsidiary of, Inc., is the leader in Disc on Demand services for enterprise and independent media content owners. CustomFlix was founded in 2002 with the mission of profitably connecting content owners and filmmakers to a worldwide audience. Today, CustomFlix offers professional digitization into the Future-Proof Archive service, as well as inventory-free physical media distribution via Disc on Demand, adding thousands of hours of media content to Earth's Biggest Selection on

About, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc., seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including,,,,,, and

As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

    CONTACT: CustomFlix
             Stacey Hurwitz, 831-430-4026
             Theresa Carlo, 978-264-4333

    SOURCE:, Inc.