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ZipRealty Adds Two Leading Florida Brokerages to Powered by Zip Network

Prudential Tropical and Illustrated Properties become latest top brokerages to use the Powered by Zip solution and expand the network's footprint in Florida

EMERYVILLE, Calif. - August 7, 2012 - ZipRealty, (; NASDAQ: ZIPR), the real estate company powered by web-based, proprietary technology and effective online marketing, announced today that the Company will provide its Powered by ZipRealty program to Prudential Tropical Realty in Tampa and Illustrated Properties in Palm Beach, bringing the total number of participating brokerage partnerships to 10. The Powered by Zip program provides leading brokerages with a comprehensive solution to attract, incubate and close real estate buyers and sellers via the online channel.

"ZipRealty technology now powers a major chunk of the Florida market, with Tampa and Palm Beach joining Jacksonville in our Powered by Zip Program," said Lanny Baker, Chief Executive Officer of ZipRealty. "The strong presence of our broker-partners in Tampa, Palm Beach and Jacksonville and their local agents paired with our technology is a winning combination for current and prospective homebuyers and sellers in three of Florida's major real estate markets."

Prudential Tropical Realty is one of the largest residential brokerages in Tampa, and one of the top 20 Prudential Real Estate offices nationwide. Founded in 1959, Prudential Tropical Realty has 17 offices and nearly 500 agents covering the central gulf coast, and completed over 4,000 transaction sides in 2011. Illustrated Properties, the largest independent real estate company in Palm Beach, Martin and Collier counties, was founded in 1975, and has 18 offices and over 500 agents. The brokerage completed almost 4,000 transaction sides in 2011.

The Powered by Zip program includes online customer sourcing and effective agent marketing in addition to an extensive and intuitive Customer Relationship Management (CRM) tool that allows brokerages to communicate effectively with current and prospective homebuyers and sellers. Brokers can integrate and use the system with their own online buyer and seller leads, plus receive all buyer and seller leads generated from the website within the broker's market. Pursuant to the Powered by Zip program, leads will be passed directly to each of these brokers in their respective markets.

"We are focused on providing the best experience to our buyer and seller clients, which includes our technology. The partnership with ZipRealty will give us access to the most innovative and market-leading technology, which benefits our buyers and sellers as well as our real estate agents," said Alex Cramer, Chief Financial Officer of Prudential Tropical Realty.

"We are mindful of today's fast-paced lives and the need for convenience and efficiency. We look at technology as one of the ways to meet this need, and look forward to growing the partnership with ZipRealty to better serve east coast Florida buyers and sellers," said Chappy Adams, President of Illustrated Properties.

Better Homes and Gardens Real Estate Metro Brokers in Atlanta, Long Realty in Tucson, Coldwell Banker Howard Perry and Walston in Raleigh, Coldwell Banker Hearthside in Philadelphia, Bob Parks Realty in Nashville, Coldwell Banker Vanguard in Jacksonville and Prudential Utah in Salt Lake City, are all currently using the Powered by Zip program, and all of these brokerages are top-ranked leaders in their respective markets.

ZipRealty is actively expanding the Powered by Zip Network and is seeking to partner with strong, local brokerages in major DMAs. For more information about the Powered by Zip program, please call 1-855-843-1600.

About ZipRealty, Inc.
ZipRealty is a leading national real estate brokerage and provider of proprietary technology and comprehensive online marketing tools for the residential real estate brokerage industry. For home buyers and sellers who increasingly want control, choice and a seamless, customized service, ZipRealty offers Internet-enabled, state-of-the-art technology and complete access to accurate, timely information via their website and mobile applications, which real estate professionals can combine with their own local knowledge and personal expertise to offer an exceptional start-to-finish client experience. For real estate professionals who seek more productive ways to conduct business, ZipRealty provides technology and online marketing tools to enhance their online sales channel, including lead generation, conversion and service of their clients. ZipRealty's technology and online marketing products serve its full-service, owned-and-operated residential real estate brokerage business in 20 markets nationwide, as well as its Powered by Zip network of leading third-party local brokerages in 10 major markets.


Media Contacts:
Ginny Cain                
Mercury Global Partners for ZipRealty    
Tel. +1 925 426 0646       
twitter: @ginnycain        

Mindy M. Hull
Mercury Global Partners for ZipRealty
Tel. +1 415 889 9977
twitter: @mmhull and @MercuryGlobal

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding ZipRealty, Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.