Chorizo provides exciting new option; maintains Food with Integrity
DENVER--(BUSINESS WIRE)--Jun. 29, 2016--
Chipotle Mexican Grill (NYSE: CMG) announced that it is adding chorizo,
a spicy chicken and pork sausage, as a new menu item in select cities
beginning today. Chipotle will introduce chorizo in its restaurants in
Columbus, OH; New York City (in Manhattan locations); Sacramento, CA;
and San Diego; as well as at one restaurant in Denver and its Dulles
International Airport location in the Washington, DC area. The company
expects to expand chorizo to all of its U.S. restaurants this fall.
Chipotle’s chorizo is made with a blend of pork and white-meat chicken
and is seasoned with paprika, toasted cumin and chipotle peppers, a
recipe developed by Chipotle’s team of chefs. It is cooked in each
restaurant by searing it on a hot grill to give it a perfect char.
“Since we opened the first Chipotle 23 years ago, our menu has changed
very little, and our focus has been on constantly improving the quality
and taste of the food we serve,” said Steve Ells, founder, chairman and
co-CEO of Chipotle. “While we have never been opposed to changing our
menu, we only do so when we think there’s an opportunity to add
something that is really unique but that fits within our overall menu,
and where we can find ingredients that meet our high standards.”
The pork and chicken used to make Chipotle’s chorizo is Responsibly
Raised™ (from animals that are raised in more humane ways and without
the use of antibiotics or added hormones), just like Chipotle’s other
For years Chipotle has been a leader in providing what the company calls
Food With Integrity: fresh ingredients grown and raised with respect for
farmers, animals and the environment, and prepared using classic cooking
techniques. Through this quest, Chipotle has achieved a number of
important milestones, including its use of Responsibly Raised meat,
local and organically grown produce, pasture-raised dairy, and non-GMO
ingredients for all of its food.
Chorizo will be available in burritos, tacos, burrito bowls and salads
and can be combined with other signature ingredients.
For more information, please visit Chipotle.com/chorizo.
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea
that food served fast did not have to be a typical fast food experience.
Today, Chipotle continues to offer a focused menu of burritos, tacos,
burrito bowls (a burrito without the tortilla) and salads made from
fresh, high-quality raw ingredients, prepared using classic cooking
methods and served in a distinctive atmosphere. Through our vision of
Food With Integrity, Chipotle is seeking better food from using
ingredients that are not only fresh, but that — where possible — are
sustainably grown and raised responsibly, with respect for the animals,
the land and the farmers who produce the food. In order to achieve this
vision, we focus on building a special people culture that is centered
on creating teams of top performers empowered to achieve high standards.
This people culture not only leads to a better dining experience for our
customers, it also allows us to develop future leaders from within.
Chipotle opened with a single restaurant in 1993 and operates more than
2,000 restaurants, including 26 Chipotle restaurants outside the US and
14 ShopHouse Southeast Asian Kitchen restaurants, and is an investor in
an entity that owns and operates four Pizzeria Locale restaurants. For
more information, visit Chipotle.com.
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Chris Arnold, 303-222-5912