After successful limited rollout, Chipotle spices up menu with chorizo
in all restaurants
DENVER--(BUSINESS WIRE)--Oct. 3, 2016--
Starting tomorrow, Chipotle Mexican Grill (NYSE: CMG) will serve chorizo
in all U.S. restaurants. The spicy new sausage was introduced in five
markets in June.
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Chipotle to serve chorizo in all U.S. restaurants. (Photo: Business Wire)
“The reaction to chorizo in the cities that have had it has been
overwhelmingly positive, so we’re making it available in all of our
restaurants across the country,” said Steve Ells, founder, chairman and
co-CEO of Chipotle. “Our chorizo is made with Responsibly Raised chicken
and pork, and provides a delicious new option that fits perfectly with
the rest of our menu.”
Made with a blend of pork and white-meat chicken, Chipotle’s chorizo is
seasoned with paprika, toasted cumin and chipotle peppers, then seared
on a hot grill to give it a perfect char. Chorizo is available in
burritos, tacos, burrito bowls and salads and can be combined with other
The nationwide launch of chorizo comes just in time for National Taco
Day, which is celebrated each year on October 4. Chipotle is excited to
offer customers another delicious way to enjoy tacos on this fun
national “holiday”, and throughout the entire year.
For years Chipotle has been providing fresh, Responsibly Raised
ingredients grown and raised with respect for farmers, animals and the
environment. This includes serving Responsibly Raised meats, ingredients
that are not genetically engineered, certain organic produce items and a
majority of dairy from cows raised on pasture.
For more information, please visit Chipotle.com/chorizo-info.
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea
that food served fast did not have to be a typical fast food experience.
Today, Chipotle continues to offer a focused menu of burritos, tacos,
burrito bowls (a burrito without the tortilla) and salads made from
fresh, high-quality raw ingredients, prepared using classic cooking
methods and served in a distinctive atmosphere. Through our vision of
Food With Integrity, Chipotle is seeking better food from using
ingredients that are not only fresh, but that — where possible — are
sustainably grown and raised responsibly, with respect for the animals,
the land and the farmers who produce the food. In order to achieve this
vision, we focus on building a special people culture that is centered
on creating teams of top performers empowered to achieve high standards.
This people culture not only leads to a better dining experience for our
customers, it also allows us to develop future leaders from within.
Chipotle opened with a single restaurant in 1993 and operates more than
2,000 restaurants, including 26 Chipotle restaurants outside the US and
14 ShopHouse Southeast Asian Kitchen restaurants, and is an investor in
an entity that owns and operates four Pizzeria Locale restaurants. For
more information, visit Chipotle.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161003005227/en/
Source: Chipotle Mexican Grill
Chipotle Mexican Grill
Chris Arnold, 303-222-5912