New Supplier Enables Chipotle to Return Popular Menu Item to Restaurants
around the Country
DENVER--(BUSINESS WIRE)--Sep. 28, 2015--
Chipotle Mexican Grill (NYSE: CMG) today announced that it has restored
most of its pork supply and is again serving Carnitas in 90 percent of
its restaurants. The company expects to have Carnitas back in all of its
restaurants by the end of November.
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Chipotle stopped serving Carnitas at more than a third of its
restaurants earlier this year after it suspended one of its primary pork
suppliers when routine auditing found inconsistencies between the
supplier’s operations and Chipotle’s pork protocol. Chipotle’s high
standards require that pigs are raised with access to the outdoors or
deeply bedded barns, without the use of antibiotics, and with no
gestation crates. These practices are in stark contrast with how pigs
are conventionally raised, so Chipotle opted to pull Carnitas from
hundreds of restaurants rather than compromise its commitment to animal
“The decision to stop selling Carnitas in many of our restaurants was an
easy one,” said Steve Ells, founder, chairman and co-CEO at Chipotle.
“We simply will not compromise our high standards for animal welfare.
Since making this decision, we have heard from thousands of our
customers who have expressed support for our decision, and commended us
for standing on principle. Now, we are excited to have Carnitas back in
nearly all of our restaurants, and want to thank our customers for their
patience while we worked to address this issue.”
Carnitas is now available at all Chipotle locations in the U.S. with the
exception of restaurants in the Cleveland and Atlanta areas, and in
North Carolina and South Carolina. Chipotle has been able to replenish
its pork supply working with existing suppliers and by adding a new
partner, United Kingdom-based Karro Food. Karro produces delicious pork
from pigs raised to Chipotle’s high standards for animal welfare.
While Chipotle continues to prefer domestic sources for all of its meat,
conventionally raised pork in the U.S. does not meet the company’s high
standards for animal welfare. Pigs raised conventionally are raised
indoors, in densely crowded conditions with little or no bedding. Most
live on slatted metal floors that allow their waste to collect beneath
them in liquefied pools. Mother pigs are often kept for months at a time
in metal crates so small that they cannot turn around, and copious
quantities of antibiotics are used to keep the animals from getting sick
in these conditions. When faced with the choice between serving
conventional pork in some of its restaurants or nothing at all, Chipotle
chose not to serve Carnitas in hundreds of its restaurants rather than
compromising its standards.
For more information, please visit chipotle.com/carnitas.
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea
that food served fast did not have to be a typical fast-food experience.
Today, Chipotle continues to offer a focused menu of burritos, tacos,
burrito bowls (a burrito without the tortilla) and salads made from
fresh, high-quality raw ingredients, prepared using classic cooking
methods and served in a distinctive atmosphere. Through our vision of
Food With Integrity, Chipotle is seeking better food from using
ingredients that are not only fresh, but that — where possible — are
sustainably grown and raised responsibly with respect for the animals,
the land and the farmers who produce the food. In order to achieve this
vision, we focus on building a special people culture that is centered
on creating teams of top performers empowered to achieve high standards.
This people culture not only leads to a better dining experience for our
customers, it also allows us to develop future leaders from within.
Chipotle opened with a single restaurant in 1993 and operates more than
1,850 restaurants, including its restaurants outside the U.S. and 11
ShopHouse Southeast Asian Kitchen restaurants, and is an investor in an
entity that owns and operates three Pizzeria Locale restaurants. For
more information, visit Chipotle.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150928005260/en/
Source: Chipotle Mexican Grill
Chipotle Mexican Grill
Chris Arnold, 303-222-5912