Chipotle unveils Chiptopia Summer Rewards, offering customers free food
and Bonus Rewards just for eating at Chipotle
DENVER--(BUSINESS WIRE)--Jun. 27, 2016--
Chipotle Mexican Grill, Inc. (NYSE: CMG) today unveiled its Chiptopia
Summer Rewards, a three-month-long promotion that begins July 1, 2016.
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From July through September, customers participating in Chiptopia can
earn free rewards simply by eating the food they already love. Chiptopia
is not a typical rewards program. Rewards are not based on the total
amount a customer spends, or on accumulating points. Instead, Chiptopia
rewards customers for making multiple paid visits to Chipotle within a
“We created Chiptopia to reward our most loyal customers who continue to
support our efforts to cultivate a better world,” said Mark Crumpacker,
chief creative and development officer at Chipotle. “While Chiptopia
Summer Rewards lasts just three months, we will be carefully listening
to our customers and using what we learn as we consider the design of an
ongoing rewards program.”
Chiptopia Summer Rewards offers three different status levels: Mild,
Medium and Hot. Just four visits, with a qualifying purchase during
each, earns Mild status and a free entrée. Someone who achieves the Hot
level in all three months can earn up to nine free entrées over the
course of the rewards program, plus a $240 “Catering for 20” Bonus
To participate, customers can visit any U.S. Chipotle starting July 1
to pick up a Chiptopia card.
Customers then earn credit toward the various status levels for
individual visits within the same month during which they spend a
minimum of $6 before tax.
During each month of the program, a customer’s fourth, eighth and 11th
visit and entrée purchase triggers a reward for one free entrée and
elevates the customer to a new status level.
Redeemed rewards also count as a purchase toward reaching the next
status level. Thus, customers purchase four entrées in any month of
the program to earn Mild status; eight entrées (one of which can be
the free entrée earned for the Mild level) to reach the Medium level;
and 11 entrées (another one of which can be the free entrée earned in
the Medium level) to unlock the Hot level.
At the end of each month, purchase totals reset to zero, and
participants begin again the following month.
A maximum of one visit (with a purchase of $6 or more) per member, per
day counts toward Chiptopia rewards. Purchasing multiple entrées on
the same day does not earn additional rewards (for example, if a
customer buys three meals at one time or in the same day it only
counts for one visit, not three).
Customers who achieve the same status level for three consecutive months
in a row will be eligible for Bonus Rewards.
Achieving Mild status all three months earns one additional free
Achieving Medium status all three months earns $20 in Chipotle
merchandise at store.chipotle.com.
Achieving Hot status all three months earns catering for 20 (a $240
Customers who register for the program in July earn a free chips and
guacamole with their first entrée purchase (of $6 or more, before tax)
and will be eligible for special Bonus Rewards, available for redemption
at the end of the promotion. Users are able to register at any point
from July through September; however, the free chips and guacamole and
Bonus Rewards are only available to those who join the program by July
31. Bonus Rewards are only available to those customers who achieve
status levels all three months.
Rewards earned during Chiptopia expire 30 days after they are earned.
Mild and Medium Bonus Rewards expire on Dec. 31, 2016 and the Hot Bonus
Reward expires on March 31, 2017. The rewards program is valid in the
U.S. only and cannot be combined with other coupons, promotions or
For complete details about Chiptopia Summer Rewards, please visit
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea
that food served fast did not have to be a typical fast food experience.
Today, Chipotle continues to offer a focused menu of burritos, tacos,
burrito bowls (a burrito without the tortilla) and salads made from
fresh, high-quality raw ingredients, prepared using classic cooking
methods and served in a distinctive atmosphere. Through our vision of
Food With Integrity, Chipotle is seeking better food from using
ingredients that are not only fresh, but that — where possible — are
sustainably grown and raised responsibly with respect for the animals,
the land and the farmers who produce the food. In order to achieve this
vision, we focus on building a special people culture that is centered
on creating teams of top performers empowered to achieve high standards.
This people culture not only leads to a better dining experience for our
customers, it also allows us to develop future leaders from within.
Chipotle opened with a single restaurant in 1993 and operates more than
2,000 restaurants, including 26 Chipotle restaurants outside the US and
14 ShopHouse Southeast Asian Kitchen restaurants, and is an investor in
an entity that owns and operates four Pizzeria Locale restaurants. For
more information, visit Chipotle.com.
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Chris Arnold, 303-222-5912