Pet Habitat and Care Items Offer Deeper Connection to Natural World
PHOENIX--(BUSINESS WIRE)--May 5, 2014--
Hundreds of innovative National Geographic™ pet products are now in PetSmartTM
(NASDAQ: PETM) stores in the United States, Canada and Puerto Rico
and on www.PetSmart.com/NatGeo.
Drawing on National Geographic’s extensive experience in the natural
world and PetSmart’s deep pet expertise, the new habitats, décor and
food inspire a fresh look at the world of specialty pets. The products
now available are for the care of freshwater fish, reptiles and small
pets. Additional products will be available later in the year.
In keeping with National Geographic’s mission to inspire people to care
about the planet, products include detailed information on natural
habitats, behaviors and diets that help pet parents learn about and care
for their specialty pets. National Geographic’s net proceeds from the
products will support the conservation of animals and their environments.
PetSmart will team with award-winning photographer Joel Sartore, a
National Geographic fellow and 20-year contributor to National
Geographic magazine, who will share his experiences and wonderment of
animals. Sartore specializes in documenting endangered species and
landscapes in a way that draws attention to a world worth saving.
“I developed a passion for nature and animals as a child, and I’ve spent
hundreds of hours observing, photographing and documenting them in the
wild for National Geographic,” Sartore said. “I’m pleased that the new
National Geographic products at PetSmart will introduce more families
and their pets to the natural world, because it’s important to get
people to see the wonders and beauty that exist in nature – and to see
that there’s beauty and grace and power in all of our species.”
Fans are invited to join a Twitter chat with Sartore, hosted by PetSmart
on June 9 at 5 p.m. EDT, using #NatGeoPets, to discuss his work in the
natural world and adventures with National Geographic.
“The new National Geographic products spark a curiosity about specialty
pets and the places they inhabit in the wild,” said Steve Chattin,
PetSmart Vice President of Specialty Merchandising. “Pet parents can
build deeper connections with their pets while learning about the
natural world each animal would inhabit and caring for those pets at
Smart design and elegance come together in aquariums with low-profile
hoods and integrated LED lighting. Pet parents can create a natural
environment with 3-D backgrounds and coordinated décor that’s simple to
maintain with fish products that include:
National Geographic Aqua Oasis Aquarium: A curved, seamless
bow-front allows for uninterrupted views with easy access to make
feeding simple. Available in 8.5-, 15.8- and 23-gallon sizes, this
starter kit contains touch-sensor screen LED lighting with day and
night features, an internal power filter with filtration media and a
National Geographic Water Care: Easily start or maintain a
healthy aquarium with fast-dissolving and premeasured tablets. Water
care can neutralize chlorine and heavy metals, provide vitamins or
clear up cloudy water from overfeeding, particles or gravel.
National Geographic Tropical Fish Flakes: This seafood meets
the Marine Stewardship Council’s global standard and is made with
sustainably harvested whole fish, kelp, spirulina, vitamins and extra
fiber. Added carotenoids provide natural color.
This complete line of thoughtfully designed products simplifies
maintenance and simulates the reptiles’ natural environment with 3-D
backgrounds and coordinating décor. Reptile products include:
National Geographic Reptile Sanctuary: Multiple entry points
make feeding and cleaning easier, while cord management keeps
everything organized and pets securely inside. Tanks are available in
13-, 18- and 50-gallon sizes appropriate for desert and temperate
environments and a 26-gallon size for tropical environments.
National Geographic Reptile Entrées: Convenient, semi-moist
pellets are formulated for optimal health and mimic diverse foods
found in the wild. The bearded dragon diet can even replace cricket
feeding for adult and juvenile bearded dragons.
National Geographic Reptile Bulbs: High-quality, nickel-plated
copper threads help prevent corrosion while bulbs regulate reptiles’
body temperature and metabolism. High-efficiency halogen basking bulbs
deliver full spectrum light for up to 2,000 hours.
Pet parents can peek into small pets’ daily lives with panoramic views
and clear habitats. Natural bedding, food, treats and chews draw on
animals’ natural environments and needs. Small pet products include:
National Geographic Exploration Loft: Two habitat sizes offer
360-degree views into multi-level play areas. A skylight provides easy
access and fresh airflow, plus cleaning is simple with a removable
top, a dishwasher-safe food dish and a deep base for bedding.
National Geographic Natural Food, Treats and Chews: Blended
with natural ingredients such as cabbage, carrots, apples and parsley,
each small pet entrée offers a nutritionally complete and hearty meal
while promoting natural foraging behavior. Supplement with forage mix
salad, trail mix and Power Snap bars for an added treat.
National Geographic Natural Comfort Bedding: Available in
fragrance-free chamomile buds, silky kapok, lavender, coconut and
crinkle paper, this soft bedding is made of post-consumer paper,
triple-cleaned for low dust and treated with colorfast dyes. Natural
inclusions of dried pellets encourage instinctual burrowing and
For more information and the full collection of available products,
Inc. (NASDAQ: PETM) is the largest specialty pet retailer of
services and solutions for the lifetime needs of pets and is a leading
online provider of pet supplies and pet care information (http://www.petsmart.com).
The company employs approximately 54,000 associates and operates more
than 1,314 pet stores in the United States, Canada and Puerto Rico, and
over 196 in-store PetSmart®
PetsHotel® dog and cat boarding facilities. PetSmart
provides a broad range of competitively priced pet food and pet
products; and offers dog training, pet grooming, pet boarding, PetSmart
Doggie Day CampSM day care services and pet adoption
services. Through its in-store pet adoption partnership with PetSmart
Charities®, PetSmart has helped save the lives of more than 5 million
pets since 1994. PetSmart Charities, Inc. and PetSmart Charities of
Canada, Inc. (“PetSmart Charities”) are independent, nonprofit
organizations that save the lives of homeless pets and reduce shelter
intake through spay/neuter efforts. In 2012, nearly 450,000 dogs and
cats found homes through PetSmart Charities’ adoption centers in all
PetSmart stores and by sponsoring community adoption events. PetSmart
Charities is the leader in granting money to help pets in need, with
more than $28 million given in 2012 throughout North America.
Follow PetSmart on Twitter: @PetSmart
PetSmart on Facebook: www.facebook.com/PetSmart
PetSmart on YouTube: www.YouTube.com/PetSmart
About the National Geographic Society
Founded in 1888, the National Geographic Society is one of the world’s
largest nonprofit scientific and educational organizations. With a
mission to inspire people to care about the planet, the member-supported
Society offers a community
for members to get closer to explorers, connect with other members and
help make a difference. The Society reaches more than 500 million people
worldwide each month through its media platforms, products and events.
National Geographic has funded more than 11,000 scientific research,
conservation and exploration projects and supports an education program
promoting geographic literacy. For more information, visit www.nationalgeographic.com.
Source: PetSmart, Inc.
GolinHarris for PetSmart
Danielle Bickelmann, 972-341-2503
Elizabeth Nickless, 202-775-6163