Instinct and Prairie give pet parents wholesome, natural choices
PHOENIX & ST. LOUIS--(BUSINESS WIRE)--Jun. 13, 2014--
Variety®, an innovative independent natural pet food
company, and PetSmartTM
(NASDAQ: PETM) announced today that beginning this week the company’s
two wholesome pet food brands will begin selling at the largest
specialty pet retailer in North America.
“Pet parents are seeking natural diets that give their pets the
nutrition nature intended,” said Matt McAdam, PetSmart’s executive vice
president of merchandising and real estate. “Nature’s Variety
strengthens our natural selection and gives pet parents the variety of
wholesome foods they desire. PetSmart is committed to meeting the
evolving needs and preferences of our pet parents who deeply care about
the health and well-being of their pets.”
Nature’s Variety produces pet food through two brands – Instinct®,
the leader in raw pet food; and Prairie®, a balanced holistic
line of food. Instinct dog and cat foods include grain-free and
gluten-free formulas, and come in a variety of forms, including kibble,
can, raw frozen, freeze dried raw and treats. Prairie dog foods are
available in kibble, cans and treats in an assortment of proteins.
PetSmart began selling both lines June 9 in the United States and began
selling both brands in Canada in late May. In addition, PetSmart will
carry Instinct Raw frozen diets in more than 575 stores throughout the
United States and Canada.
“Nature’s Variety is committed to providing pet parents with superior
quality pet food and giving them more options to incorporate raw into
their pet’s diet,” said Reed Howlett, CEO of Nature’s Variety. “We are
extremely proud of this partnership with PetSmart. By expanding our
distribution we are able to give more households access to the natural,
holistic diets they are seeking for their pets.”
PetSmart is the largest specialty pet retailer in North America with
products and services for every type of pet. For more information on
products, deals and store hours, visit www.petsmart.com.
PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of
services and solutions for the lifetime needs of pets and is a leading
online provider of pet supplies and pet care information (http://www.petsmart.com).
The company employs approximately 54,000 associates and operates more
than 1,314 pet stores in the United States, Canada and Puerto Rico, and
over 196 in-store PetSmart® PetsHotel® dog and cat boarding facilities.
PetSmart provides a broad range of competitively priced pet food and pet
products; and offers dog training, pet grooming, pet boarding, PetSmart
Doggie Day CampSM day care services and pet adoption
services. Through its in-store pet adoption partnership with PetSmart
Charities®, PetSmart has helped save the lives of more than 5 million
pets since 1994. PetSmart Charities, Inc. and PetSmart Charities of
Canada, Inc. (“PetSmart Charities”) are independent, nonprofit
organizations that save the lives of homeless pets and reduce shelter
intake through spay/neuter efforts. In 2012, nearly 450,000 dogs and
cats found homes through PetSmart Charities’ adoption centers in all
PetSmart stores and by sponsoring community adoption events. PetSmart
Charities is the leader in granting money to help pets in need, with
more than $28 million given in 2012 throughout North America.
Follow PetSmart on Twitter: @PetSmart
PetSmart on Facebook: www.facebook.com/PetSmart
PetSmart on YouTube: www.YouTube.com/PetSmart
About Nature’s Variety
Nature’s Variety is an independent company producing premium, natural
pet food headquartered in St. Louis with manufacturing operations in
Lincoln, Neb. Nature’s Variety produces pet food through two brands –
Instinct®, the leader in raw pet food; and Prairie®, a balanced holistic
line of food – and frozen dog treats through the SweetSpots® brand. The
Instinct® brand includes Pride by Instinct®, Instinct® Raw Boost®,
Instinct® Limited Ingredient Diets and Instinct® Healthy Weight. The
Prairie® brand includes Homestyle by Prairie®. For more information
about Nature’s Variety, visit www.naturesvariety.com.
For more information on Instinct®, visit www.instinctpetfood.com.
For more information on Prairie®, visit www.prairiepetfood.com.
Follow Nature’s Variety on Twitter: @NaturesVariety
with pet parents on Facebook: www.Facebook.com/INSTINCT
Source: PetSmart, Inc.
GolinHarris for PetSmart
Natalie DeGrandis, 972-341-2568