Community Relations

Carnival Foundation

Carnival Foundation oversees the many philanthropic endeavors of Carnival Corporation & plc and its 10 affiliated brands as well as its employee-driven service group, the “Friends Uniting Neighbors” (F.U.N.) Team. Although Carnival Foundation’s contributions are spread to communities where the brands operate, the company primarily focuses on organizations in South Florida, where Carnival Corporation is headquartered.

Through monetary and in-kind donations, innovative philanthropic programs, employee fundraisers and hands-on volunteer initiatives, Carnival Foundation and the brands of Carnival Corporation & plc support a variety of organizations. From providing meals to the homeless and abuse prevention to working toward medical advancement and educating youth, Carnival Foundation’s reach is communitywide.

For more information about the Carnival Foundation’s efforts in the community, please visit our website at

Carnival Foundation celebrated more than 25 years of empowering youth, enhancing education and strengthening families in the communities where we live and work with its first Partner Appreciation Luncheon. Some of Carnival’s longstanding philanthropic partners shared their thoughts on Carnival and its commitment to the community in this video.

Signature Program:

In 2007 Carnival Foundation launched the Carnival Scholarship and Mentoring Program in collaboration with Big Brothers Big Sisters, a four-year in-the-workplace mentoring program for high school students. Currently, Carnival management team members serve as one-on-one mentors to 96 students.

During the school year participants visit Carnival headquarters monthly to shadow their Carnival “big” and observe them in an office environment. In their senior year, program participants can apply for one of 15 college scholarships Carnival Foundation purchases annually from Florida Prepaid College Foundation.

Carnival has spent more than $2.1 million on 180 scholarships, and has awarded 75 to mentoring program graduates. The first class of scholarship recipients graduated from college in 2014.

Other Key Carnival Foundation programs include:

The Nature Conservancy
Carnival Foundation in partnership with Carnival Corporation & plc, is providing a $2.5 million gift over five years to support The Nature Conservancy’s global marine protection efforts. Foundation support is directed to locations where industry and community are most dependent on marine and coastal resources — including conservation priority sites where Carnival Corporation & plc and its nine cruise brands operate.

Create Common Good
Create Common Good is a nonprofit social enterprise that uses innovative food-related job training programs to help at-risk people find, perform and retain work to attain self-sufficiency for them and their families. The two organizations explore opportunities to introduce custom-crafted Create Common Good food products into shipboard menus across Carnival Corporation & plcss nine cruise brands.

Edge4Vets helps veterans translate their strengths from the military into tools for civilian success. Veterans get support from business mentors who help them identify strengths they developed in the military and apply their strengths for success in school, work - and life.

Carnival Kids Program
Administered by the Zoological Society of South Florida, the Carnival Kids Program is a conservation and environmental science curriculum for fourth- and fifth-grade students in at-risk schools in South Florida.

HEAT Academy
Carnival Foundation and the Miami HEAT NBA team partner to offer this after-school enrichment program to improve math and reading skills for students in third through fifth grade

Jackson Memorial Foundation/Holtz Children’s Hospital
Renovation of the Pediatric Intensive Care Unit at Holtz Children’s Hospital created the Carnival Cares for Kids Center, which includes 30 special oversized rooms that enable family members to remain with their critically ill children, as well as a lounge for family members.

Miami Children’s Museum
Carnival Foundation in partnership with Carnival Cruise Line supported the creation of the museum’s Carnival Cruise Line Ship Exhibit, where visitors learn about how a cruise ship functions and the cruise industry’s relationship to local and international communities.

FIU Chaplin School of Hospitality and Tourism Management
Carnival Foundation established the Carnival Gold Scholars Program at Florida International University’s Chaplin School with a $400,000 donation that awards renewable scholarships up to $20,000 to hospitality and tourism students. The Foundation also funded renovation of the school’s 2,600-square-foot multipurpose Carnival Student Center.

Carnival Cruise Line

As one of South Florida’s largest employers, Carnival Cruise Line believes that being a responsible member of a community means giving something back. The company and its employees have supported a variety of charitable and arts-related organizations since Carnival’s inception in 1972.

Carnival support includes both financial and in-kind donations to philanthropic organizations throughout South Florida, as well as in its homeport and port-of-call communities. In addition, Carnival’s “Friends Uniting Neighbors (F.U.N.) Team,” is composed of employees who work directly with local charities on bimonthly community service and beautification projects.

Shipboard personnel also do their part to help our communities, participating in beach cleanups and donating their time and talent to orphanages and children's charities throughout the Caribbean and other regions where Carnival ships sail.

Signature Program

One of the largest benefactors of Carnival Cruise Line’s support is St. Jude Children’s Research Hospital, with the cruise line providing financial support as well as serving as the hospital’s Official Celebration Partner, supporting birthday parties, proms and other celebratory events at the hospital, which is located in Memphis, Tenn.

Carnival Cruise Line is on track to raise $8 million for St. Jude by 2017 through a range of engaging activities, both on board and ashore. Activities include Groove for St. Jude, a fun shipboard dance where guests make a $10 donation and receive a commemorative T-shirt and wristband, and the Beary Cuddly program where kids can build their own stuffed animal with optional accessories such as medical scrubs, available for purchase, with proceeds benefiting St. Jude.

Carnival has also revamped the St. Jude portal within its website, which includes information on the partnership and a chart reflecting progress toward the company’s $8 million fundraising goal.

AIDA Cruises

“AIDA cares” is not only the name of our sustainability program, it is also an expression of our corporate culture. Every year we team up with our guests to support social projects in crisis regions, for example with a New Year’s Eve raffle. In 2013 we were deeply moved and shocked by the devastation in the Philippines caused by Typhoon Haiyan. Around 800 employees on board the AIDA fleet were from the regions hardest hit. AIDA Cruises and Costa Crociere immediately provided US$100,000 in emergency aid for affected crewmembers of both cruise lines.

With the AIDA Help for the Philippines initiative and the annual New Year’s raffle on board the AIDA fleet, AIDA Cruises collected more than 223,700 euros from guests and crewmembers for the victims of Typhoon Haiyan.

In the aftermath of catastrophic flooding in Germany in 2013, AIDA Cruises spontaneously held a donation raffle aboard its 10 ships. The proceeds of 100,000 euros were donated to Germany’s Relief Coalition Aktion Deutschland Hilft to assist flood victims.

Sport is a key component of the AIDA experience, both on board and ashore, and we support rowing, cycling, football, golf, hockey and marathon through our AIDA Sports Crew. AIDA Cruises also promotes culture, and since 2002 has been the main sponsor of the Mecklenburg-Western Pomerania festival — one of Germany’s largest classical music festivals.

Headquartered in Rostock, AIDA supports regional social and cultural events and institutions, and maritime organizations including the German Seafarers' Mission, University of Rostock, Rostock University of Music and Theatre, local School Music Weeks and Rostock Zoo.

Signature Program

As a cruise operator, AIDA relies on a healthy environment and clean oceans. At the suggestion of AIDA employees, a team headed by Dr. Monika Griefahn, chief sustainability officer AIDA Cruises, on March 12, 2013, formed AIDA Friends of the Ocean e.V. (AIDA Freunde der Meere e.V.) at a founding meeting held aboard AIDAstella.

AIDA Friends of the Ocean e.V. is a nonprofit organization managed separately from AIDA. The organization’s goal is to use various projects to promote the concept of environmental and marine conservation at the national and international levels. The organization’s work focuses on promoting an understanding of the ocean ecosystem and sensitizing the public about ecological problems affecting maritime habitats through practical nature protection projects and educational and public relations work.

In September 2013, AIDA Friends of the Ocean e.V. participated in International Coastal Cleanup Day and held coastal cleanup activities in Hamburg and Warnemünde, Germany. In 2013, the organization sponsored a drawing contest to encourage preschoolers and schoolchildren to think about the ocean in a creative way.

AIDA Friends of the Ocean e.V. wants to raise awareness about the impact of microplastics and encourage consumers to make conscious product decisions. All cleaning and cosmetic products on board AIDA ships are naturally free of microplastics.

AIDA Friends of the Ocean e.V. is open to anyone who wants to be involved in protecting the ocean and supporting this work. Donations and memberships enable the organization to grow and promote its projects.

Carnival UK (Cunard Line and P&O Cruises)

Carnival UK's corporate donations policy is to support charities that are local to its operations or have a connection to its business (including seafarer charities in the countries from which crew are sourced for the ships). For example, following the donation of surplus medical equipment and supplies to The Good Shepherd Hospital in Swaziland, the company decided to operate a similar program for a remote mission hospital in the Mountain Kingdom of Lesotho. P&O Cruises also donated 160 single surplus mattresses to the Single Homeless Accommodation Project in Kirklees. Surplus bed and other linen from Carnival UK ships also has been donated to SCRATCH (Southampton City and Region Action to Combat Hardship) which aims to relieve the effects of poverty for families and individuals.

Cunard UK’s HR Business Services has also linked with the reservations department and training academy to organize work experience on a regular basis for travel and tourism students from a variety of colleges. Carnival UK Guest Services also allows students from Plymouth University onboard ships on turnaround days to learn how they function. In 2012, Carnival UK established a charity budget to respond to occasional ad-hoc requests, if deemed appropriate, worthwhile and in line with brand and company values.

Signature Programs

Cunard's partnership with The Prince’s Trust began in 2007 when in the presence of HRH the Prince of Wales, the company's Queen Victoria was named by HRH the Duchess of Cornwall. Since then, with the support and participation of passengers and crew together with shoreside staff and partners, Cunard has collaborated in workplace schemes and raised more than £1,000,000, helping over 1,000 young people make real changes to their lives and future prospects. Cunard recently renewed its pledge of support for The Trust for the next four years and beyond.

Started in 1976 by HRH the Prince of Wales, The Prince's Trust has helped over 750,000 young people with practical and financial support, developing key workplace skills like confidence and motivation to give them the encouragement to find work, start new businesses and turn their lives around.

P&O Cruises has been advocating for Macmillan Cancer Support since February 2013. Through passenger, crew and shoreside employee events, auctions and sponsored activities, nearly £500,000 has been raised for the national charity. The money funds the network of Macmillan Cancer Support nurses and provides care for cancer patients across the United Kingdom. P&O Cruises also funded a purpose-built and -designed healing garden at Southampton General Hospital.

Costa Cruises

Community giving at Costa Crociere is managed by the recently established Costa Crociere Foundation, an independently run organization founded and sponsored by Costa Crociere. Its goals are to address and mitigate social and environmental problems in Italian communities by sponsoring and supporting projects throughout Italy, starting locally in Genoa where the foundation can best use the many resources provided by Costa Crociere.

The foundation’s mission is to promote the social and environmental betterment of Italian communities by sharing the resources of Costa Crociere and its partners. Examples include using the purchasing power of Costa Crociere to reduce costs for the local food distribution program, using the company’s media relations capability to encourage donations for upcoming projects, create social and environmental awareness in the 1.6 million guests carried annually and involving them directly in fundraising activities.

Signature Programs

The company’s social program aims to address the causes of poverty by giving people tools to lift themselves out of hunger and homelessness for the long term and ease their burdens in the short term. By targeting both causes and consequences, investing in the future through education and in the present through humanitarian assistance, disadvantaged groups in target communities can receive the resources, opportunities and education they need to live healthy, productive lives.

The company’s environmental program aims to reduce marine debris, mainly plastic, in the Mediterranean Sea, working in cooperation with local communities. The program encourages people and businesses to reuse rather than throw away. Costa Crociere Foundation will provide structural means of shoreside recycling and mobilize communities to participate in cleanups. The program will lobby producers to rethink and redesign products and packaging, and promotes prevention through supporting and stimulating manufacturers to innovate. Through education and awareness, consumers and commercial entities will understand the impact of plastic waste and rethink their plastic footprint.

Holland America Line

Holland America Line cultivates thriving communities around the world, incorporating corporate citizenship and sustainability as everyday values and culture. Sponsorships of charitable organizations and volunteerism are the cornerstones to giving back to communities where we work, live and sail. Our giving strategy focuses on arts and culture, health and human services, environmental and maritime causes. The highly popular Reduced Rate Cruise Donation program allows hundreds of nonprofit organizations to purchase cruises at a greatly reduced price for their fundraising efforts. This program gives Holland America Line an opportunity to support the many worthy organizations that do not qualify for a cash donation.

Throughout the fleet, volunteerism can happen on any given day. Crewmembers donate clothing, books from the crew library, school supplies and other items to benefit local schools and other organizations. Locally, our Dollars for Doers program rewards employee volunteers with small cash donations for their favorite nonprofit organizations. Many Holland America executives and employees serve on nonprofit boards, contributing their time, expertise and resources to a broad range of charitable causes.

Signature Program

On Deck for a Cause supports the global fight against cancer and benefits six international cancer organizations in the United States, Canada, Australia, Netherlands, Germany and the United Kingdom. Guests are invited to participate in a noncompetitive 5k walk on every sailing aboard all Holland America Line ships — nearly 500 sailings each year. These walks have raised $3.9 million since 2006.

P&O Cruises Australia

P&O Cruises Australia has two key community partnerships in place — a relationship with 24-hour telephone counseling service Lifeline and the P&O Pacific Partnership run in conjunction with Save The Children.

P&O Cruises provides Lifeline with surplus items from our ships and offices including blankets, appliances and computers. Funds from these items are then used to help Lifeline support the more than one million contacts each year from people seeking care via telephone, Internet or face-to-face.

Signature Program

The P&O Pacific Partnership is our way of giving back to the Pacific Island communities that already give so much to our cruise line and our passengers. For the 80-plus years P&O Cruises has been visiting these destinations, we’ve been doing all that we can to help the locals prosper — from building amenities, creating jobs, environmental protection and donating goods.

P&O Cruises has partnered with Save the Children to help provide our Pacific Island friends with all the basic care that we take for granted in Australia and New Zealand. Every passenger over the age of 18 on every P&O Cruise automatically makes a $1 donation to the Pacific Partnership (passengers have the option of having the donation removed) and this is now raising close to AU$500,000 each year, which is being used to build kindergartens and aid posts in Pacific Island communities.

There also is the opportunity for our passengers to donate further onboard or even grab a Born to Knit Kit and knit a square for a blanket to be donated to the new mothers on the islands.

Princess Cruises

The Princess Cruises Community Foundation is a nonprofit public benefit corporation committed to supporting charitable causes around the world. It provides grants to organizations dedicated to children, education, the environment and community health and welfare in ports visited by Princess ships, in regions where Princess seafarers reside and in locales from which Princess operates.

These grants are used to promote awareness, research and treatment of life-threatening diseases, provide for the needs of under-served children and families, and aid in disaster relief, among other goals.

The Foundation’s ability to provide grants is a direct result of our generous passengers’, crew’s and employees’ desire to help others. Money is raised through a variety of activities including onboard “World of Change” donation globes, onboard auctions of the ship’s nautical charts used for the voyage that are signed by the captain, shipboard and shoreside employee contributions, and donations to the Foundation from Princess Cruises, its partners, passengers and community supporters.

Signature Program

While the Princess Cruises Community Foundation supports many causes, the Susan G. Komen for the Cure continues to be a key beneficiary of the foundation’s fundraising efforts. The On Deck for the Cure program onboard Princess ships invites guests to donate $15, put on a special cap and walk a 5k course around the ship’s decks. Proceeds raised by the walks fund research to fight breast cancer. The response from guests continues to be amazing, as over 11,000 vacationers last year spent a portion of their holiday time onboard walking to support breast cancer research.

In Asia, where Princess Cruises has recently begun homeporting some of its ships, similar walks are taking place to benefit local charities. In Japan, the Princess Cruises Community Foundation supports Katariba (“place for sharing” in Japanese), a Tokyo-based nonprofit organization that envisions “a society flourishing with young people who are energetic with strength to overcome life’s challenges.” In China, On Deck walks support Free Lunch for Children, which aims to provide food for children living in rural areas. And in Southeast Asia, the walks benefit Singapore Red Cross, which is dedicated to alleviating human suffering, protecting lives and dignity, and responding to emergencies to build a world of empowered and resilient communities.


Seabourn is committed to being a responsible community partner, and for many staff, giving and volunteering is a way of life. Employee generosity and initiative continue to create positive change in our headquarters community of Seattle, Wash. Locally, Seabourn’s Dollars for Doers program rewards employee volunteers with cash donations to the nonprofit organization of their choice.

Seabourn provides a limited number of cruises at a reduced rate to charitable causes throughout the year to support nonprofit fundraisers.

Signature Program

Seabourn has partnered with UNESCO to promote sustainable tourism at World Heritage properties. The line’s support of UNESCO helps engender a wider understanding and commitment for the UNESCO World Heritage Convention’s mission to identify, safeguard and promote unique cultural and natural heritage around the world that is deemed to possess universal value for all humankind. For guests, this partnership with UNESCO means their travels with Seabourn will be enhanced by deeper insight and information about these intriguing destinations while supporting their conservation through sustainable tourism.

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