is latest effort to give BDMs the skills and tools they need to provide
industry-leading service and support to travel advisors
(May 6, 2019) —
Carnival Cruise Line has become the first major ocean cruise company to sponsor
Cruise Lines International's Accredited Cruise Counsellor certification for all
of its business development managers. In mid-January Carnival BDMs completed
the work required to earn the ACC through a combination of in-person coursework
at the line's recent sales team meeting and individual assignments.
coursework included topics such as "Building Client Loyalty," "Power Selling
Skills," "Power Selling Techniques," "Effective Presentation Skills" and
"Better Listening for Better Business." The BDMs will work throughout the year
with agents in their territories to apply the lessons and tools acquired from
their ACC certification as they collaborate to develop tailored sales,
marketing, and support strategies.
is committed to having the best sales and service organization in the travel
industry, taking advantage of every available opportunity that will help our
travel advisors succeed and grow — and the ACC certification is a powerful tool
that will enable us to accomplish that," said Adolfo Perez, senior vice
president of sales and trade marketing for Carnival. "Having ‘ACC' on our
business cards says that we have gone above and beyond to increase our cruise
industry and sales expertise. Our team is proud to have earned that
The ACC certification is part of Carnival's comprehensive program to support
travel advisors that includes Why Use a Travel Advisor (WUATA), AMP Up
Commissions, Loyalty Rocks Rewards, and Be the Hero Upgrades. In late 2018,
Carnival's BDMs also completed a new Carnival Corporation Sales Strategy and
Customer Marketing certificate program through the
Aresty Institute of Executive Education of the Wharton School at the University
more information on Carnival's travel advisor support programs, login to GoCCL.com
and click on the Agent Programs tab.
additional information about Carnival Cruise Line call 1-800-327-9501
(individual) or 1-800-327-5782 (groups) or visit the line's travel agent
Internet portal, GoCCL.com.
Carnival can also be found on: Facebook,
also can visit Carnival's media site, Carnival-news.com or follow the line's PR department
on Twitter at twitter.com/CarnivalPR.
About Carnival Cruise Line
Carnival Cruise Line, part of
Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is "The World's
Most Popular Cruise Line®" with 26 ships operating three- to 24-day
voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New
England, Bermuda, Cuba, Europe, Australia, New Zealand, the Pacific Islands and
Southeast Asia. The line currently has three new ships scheduled for
delivery – Carnival Panorama set to debut in 2019, Mardi Gras in 2020 and an
as-yet-unnamed ship in 2022.
+1 305-406 5464