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Best Buy Launches Pre-Orders for New Kindle Family of Products

Pre-sale starts today in all Best Buy and Best Buy Mobile standalone stores nationwide

MINNEAPOLIS - Sept. 7, 2012 - Best Buy Co., Inc. (NYSE: BBY) today launched a pre-sale on the new lineup of Kindle devices, including the new Kindle, Kindle Paperwhite, as well as the updated Kindle Fire and 7-inch Kindle Fire HD, at all Best Buy and Best Buy Mobile standalone stores.

The new Kindle ($69), updated Kindle Fire ($159), and 7-inch Kindle Fire HD ($199) will be available Sept. 14. The Kindle Paperwhite ($119 for WiFi and $179 for 3G) will be in stores in October. The 8.9-inch Kindle Fire HD ($299) and Kindle Fire HD with 4G LTE ($499) will be in stores before Christmas. All new Kindle products will be available in all Best Buy and Best Buy Mobile standalone stores nationwide. 

"The introduction of the Kindle Fire last year changed and expanded the tablet market for our consumers and we expect the same demand for this latest line of Kindle devices," said Scott Anderson, vice president of merchandising for tablets and e-readers for Best Buy. "Best Buy is focused on bringing choice and service to the market. Adding these new Kindle products to our stores, especially as we gear up for the holidays, is going to be big for Best Buy and our customers."

Best Buy offers consumers the latest and greatest tablets and e-readers, plans to get them connected and lots of unbiased advice. In addition, Best Buy features services aimed at improving customers' experiences, including Walk Out Working for tablets as well as a full array of accessories for customers to protect and personalize their new devices.

Geek Squad can help you get everything you want from your new device from the day you buy it to the day you trade it in.  Geek Squad Protection service plans protect your new device from everyday wear and tear, and the Geek Squad Tech Support program provides you year-round tech assistance for up to three devices whenever and wherever you want it - in-store, online and by phone at 1-800-GEEKSQUAD.  When it's time to upgrade your device, rely on convenient Trade-In and Recycling programs available through Geek Squad at every Best Buy store.

About Best Buy

Best Buy Co., Inc. (NYSE: BBY) is a leading multi-channel global retailer and developer of technology products and services. Every day our employees - 167,000 strong - are committed to helping deliver the technology solutions that enable easy access to people, knowledge, ideas and fun. We are keenly aware of our role and impact on the world, and we are committed to developing and implementing business strategies that bring sustainable technology solutions to our consumers and communities.

Note: Kindle Fire products will not be available in Best Buy Puerto Rico stores.


Best Buy

Jeff Haydock




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