Birmingham becomes the first location outside London to receive Amazon’s one-hour delivery service
Prime Now to reach additional UK cities in 2015

LONDON — 6th August, 2015—Amazon today announced that Prime Now has expanded to Birmingham and selected postcodes in surrounding areas. The ultra-fast service, which recently launched for Prime members in London, offers one-hour delivery on thousands of items including daily essentials such as coffee, batteries and nappies, as well as other popular items like games consoles, toys and sports equipment, through a mobile app.

The service launches today in Birmingham and in selected postcodes which surround the city including Lichfield, Cannock and Tamworth. Prime Now launched in London in June and will be introduced in additional UK cities by the end of the year. Prime Now is powered by Amazon’s growing network of fulfilment centres that utilise high-end technology to speed up order delivery times for customers.

“Customers in London already benefit from ultra-fast delivery with Prime Now and we are delighted to bring this innovative service to Birmingham and selected postcodes in surrounding areas only five weeks after our London launch,” said Christopher North, Managing Director of Amazon UK. “Since launching Prime Now, we’ve seen high demand on everything from essentials like bottled water, coffee and nappies to must-have products like the latest video games and devices – all available for delivery in less than 60 minutes. We are excited to continue delivering to customers in record-breaking time.”

The fastest London Prime Now delivery to date was a NETGEAR Wi-Fi Range Extender which was ordered at 10:32am, shipped from Amazon’s Bow delivery station and delivered at 10:44am to a postcode in Canary Wharf.

#PrimeNow customer tweets include

All Prime members can immediately download the Prime Now app, available on iOS and Android devices, to find eligible delivery postcodes and request notification when the service is available in their area. Customers can also visit www.amazon.co.uk/primenow to discover eligible delivery postcodes. Prime Now customers can choose delivery within one hour of ordering for £6.99, or free delivery within a choice of two-hour, same-day delivery slots between 8am and midnight, seven days a week.

Prime Now is made available through Amazon Logistics, Amazon’s technology and logistics platform that empowers independent local, regional and national delivery companies across the UK to deliver Amazon parcels to customers seven days a week. Deliveries will be made from an Amazon building in the Erdington area of Birmingham.

Amazon Prime is already an immensely popular service with millions of members in the UK. On a base of tens of millions, worldwide paid membership to Prime grew 53% last year. Prime members in the UK enjoy unlimited One-Day Shipping on millions of items, unlimited streaming of more than 15,000 popular movies and TV shows through Prime Instant Video, access to one million songs to stream and download through Prime Music, unlimited photo storage in Amazon Cloud Drive, and access to more than 800,000 books to borrow for free with the Kindle Owners’ Lending Library. Customers can sign up for the Amazon Prime Free 30-day trial at www.amazon.co.uk/prime.

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Notes to editors:

- Enter BIRMINGHAM at checkout to get £20 off your first order of £50 or more. Visit
www.amazon.co.uk/primenow for more information.

About Amazon
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, Fire TV, and Amazon Echo are some of the products and services pioneered by Amazon.

For further information please contact:
Amazon UK Press Office
Email: pressoffice@amazon.co.uk
Tel: 0203 680 0888