Prime Day 2018 will feature more than one million  deals globally and 40 percent more Spotlight deals in the UK than in 2017

Amazon is unboxing  even more for Prime members this year with surprise entertainment events in  major cities around the world

New for this year, members can shop Prime Day  Launches – exclusive new items, content and special-edition products from well-known  and emerging brands

A record number of  Prime members shopped across 13 countries during Prime Day last year – more  than 5 million items were purchased on Prime Day in the U.K. alone in 2017

London, 06:00, 3 July, 2018 – Amazon’s highly-anticipated annual  shopping event, Prime Day, will start on the 16th July at midday BST  and will run until midnight on the 17th July. Bigger than ever,  Prime Day (and a half) will extend from 30 hours in 2017 to 36 hours this year,  with more than one million deals exclusively for Prime members around the  world. Members in the U.K., U.S., Spain, Mexico, Japan, India, Italy, Germany,  France, China, Canada, Belgium, Austria and, new this year, Australia,  Singapore, Netherlands and Luxembourg, can shop deals across TVs, smart home,  kitchen, grocery, toys, furniture, fashion, appliances and more. Not a member  yet? Anyone eligible can join Prime or start a 30-day free trial at amazon.co.uk/primeday to  participate in Prime Day. 

“Prime members will enjoy a day and a half of epic deals, with 36  hours to shop  more than one million deals across the globe,” said Jeff Wilke, Amazon CEO  Worldwide Consumer. “New for this year, members can shop exclusive Prime Day  Launches and enjoy surprise entertainment events  unboxed from giant Smile boxes in major cities. More than 100 million paid  Prime members around the world will find our best Prime Day celebration yet.”

New for 2018 –  Unboxing More Than Deals
Ahead of Prime Day itself, larger-than-life Amazon Smile boxes  will make their way across land and sea for delivery to major cities around the  world including New York, L.A., Tokyo, Milan and London, promising to ‘unbox’  exclusive entertainment experiences for Prime members and the general public.

In  London, Amazon will host an  entertainment extravaganza on Sunday 15th July – the eve of  Prime Day. The U.K. ‘Unbox Prime Day’ event will bring together a series of unique experiences  for all-ages to showcase the entertainment benefits of Amazon’s Prime  membership, including Prime Reading, Prime Video  and Prime Music. 

The event will include a  special family screening of Paddington 2, available to stream as part of Amazon’s  Prime membership subscription from the 12th July; an intimate  reading and Q&A with Ant Middleton on his Sunday Times best-selling book  ‘First Man In: Leading from the Front’; and will culminate in an exclusive gig  headlined by British music icons, Take That.

Tickets to the ‘Unbox  Prime Day’ event will be available for free to both Prime and non-Prime  members, with attendees registering at unboxprimeday.co.uk for a chance to secure a limited  number of tickets on a first come, first served basis.

Prime Day Launches
Also new for this year,  well-known and emerging brands will launch exclusive new items and offers for a  limited time on Amazon.co.uk in the lead up to and during Prime Day, before  they launch anywhere else in the U.K.. Prime members will be the first to shop  with early access Prime Day Launches that will top everyone’s wish list.  Prime Day Launches in the U.K. include: the  latest smart home technology, home entertainment, jewellery and big brand  beauty products.

For the first time, Prime members will also be able to celebrate  Prime Day at their local Whole Foods Market. Prime members will enjoy savings  on a selection of the high-quality natural and organic products they love  across all London stores on Prime Day. 

Deals Start Now
Every day  leading up to Prime Day, members will discover all kinds of exclusive offers.  The following start today:

 
• Prime Video – Prime members can get up to 50% off great movies and TV to rent  or buy on Prime Video from 3rd to 17th July, including Spiderman Homecoming, Baywatch, Despicable Me 3, Handmaid’s Tale, Suits and Line of Duty.
 
• Prime Video Channels – From 3rd to 17th of July, Prime members can  subscribe to some of their favourite TV channels and get 3 months subscription at  no extra cost. With no contract needed, Prime members can subscribe to Discovery, Shudder, MGM and BFI Player and stream a range of popular TV shows and movies.
 
• Amazon Music – Prime members who haven’t yet tried Amazon Music  Unlimited can get four months of the premium, on-demand service with  access to tens of millions of songs and hands free listening, for just 99p  (usually £7.99 a month or £79 a year for Prime members).
 
• Twitch Prime – Members  can enjoy hundreds of hours of free gameplay as Twitch Prime gives away a free  PC game every day through July 18, including titles like Pillars of Eternity and Brutal Legend. Members will also receive exclusive in-game loot for Warframe and PLAYERUNKNOWN’S BATTLEGROUNDS.
 
• Kindle Unlimited – Eligible Prime members can get three months  of unlimited reading for no extra cost with a Kindle Unlimited membership.

Prime Exclusive Deals of the Day will start from Monday 9th July with one  new deal each day until Monday 16th July and Prime members should visit Amazon.co.uk/primeday at midday on the 16th  of July for full details of deals available during the 36 hour shopping event.

The Best Ways to Shop on Prime Day
  Find out what  tens of millions of Prime members globally who shopped  during Prime  Day 2017 discovered – this is the time to shop epic deals on Amazon, on top of already low prices. This year, Amazon is adding six more hours to  shop and 40 percent more Spotlight Deals in the UK. Pro-tips on getting the most out of  Prime Day include:

 
• Watch A  Deal – The Amazon App  allows early deal watching in every country. This is the easiest way to  preview, track and shop those limited time lightning deals while at home or  on-the-go with deal alerts on the Amazon App. Learn more at amazon.co.uk/watched.
 
• Explore  Deals By Popular Interests – Find deals organised by the most-shopped-for interests. From TVs  & Home Entertainment and Smart Home to Kids Corner, Video Games, Amazon  Devices and more – discover deals that you’ll love even faster.
 
• Search Deals – Members can search Prime Day deals through the  search box of the top of our site

Shop Big with Small and Medium-Sized  Businesses This Prime Day
  Prime members from around the world can shop  hundreds of thousands of deals this Prime Day from small and medium-sized  businesses selling on Amazon Launchpad, Amazon Handmade, Amazon Exclusives and more. On Prime Day 2017, customers ordered  more than 40 million items from small and medium-sized businesses worldwide,  and once again this year, these businesses are adding to the unsurpassed  selection available every day on Amazon.

Every Day Made Better  with Prime
  Prime was designed to make your life better every  single day and was built on the foundation of unlimited fast delivery.  Prime members receive unlimited One-Day Delivery  on millions of items across all categories;   unlimited Same-Day Delivery on more than a million items in London,  Surrey, Berkshire, Birmingham, Bristol, Manchester, Liverpool, Leeds, Milton  Keynes, Glasgow, and Edinburgh; and same-day delivery slots with Prime Now at  no extra charge between 8am and 10pm across more than 30% of the U.K.  population in selected postcodes in Birmingham, Glasgow, Hertfordshire,  Manchester, Newcastle, Leeds, Liverpool, London, Portsmouth, Surrey and South  Yorkshire.  Over 100 million paid members  worldwide also enjoy the many benefits of Prime over and above unlimited fast  delivery. In the U.K. that includes unlimited access to award-winning movies  and TV episodes with Prime Video; unlimited access to over 2 million songs with  Prime Music; access to Audible Channels for Prime; unlimited access to  thousands of books and magazine with Prime Reading; unlimited photo storage  with Prime Photos; access to Twitch Prime; early access to select Lightning  Deals; one free pre-released book a month with Amazon First Reads and more.
  Start a free  trial of Amazon Prime at amazon.co.uk/prime.

ENDS

For more information, please contact:
  The Academy PR
  Email: primeday@theacademypr.com
  Tel: 020 7100 7100

About Amazon 
Amazon is guided by four principles: customer obsession rather than competitor  focus, passion for invention, commitment to operational excellence, and  long-term thinking. Customer reviews, 1-Click shopping, personalised  recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing,  Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products  and services pioneered by Amazon. For more information, visit www.amazon.co.uk/about and follow @AmazonNews.

You shop, Amazon donates with  AmazonSmile
Millions  of Amazon customers can now raise money for thousands of charities, small or  large, local or national, by shopping at smile.amazon.co.uk.  AmazonSmile makes giving even  simpler - customers who shop with AmazonSmile can choose a charity to support  before they start shopping and that charity will receive donations from Amazon  at no additional cost to the customer or charity.  Charities currently  supported by AmazonSmile include British Red Cross, Cancer Research UK, Comic Relief, Magic Breakfast, The Royal British Legion, Royal Manchester  Children’s Hospital Charity, RSPCA, Save the Children, Scottish Women’s Aid and WWF UK.