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SUPERVALU Launches Java Delight Single Serve Coffee UnCup

UnCup™ single serve pod to use 30 percent less material by weight than leading national brand pod

MINNEAPOLIS--(BUSINESS WIRE)--Sep. 4, 2012-- SUPERVALU INC. (NYSE: SVU) today announced the launch of the Java Delight® Single Serve UnCup™, a new single serve size of its premium coffee product that will be available in stores beginning this month. Java Delight® products are available in SUPERVALU’s 1,100 traditional retail stores and in independent stores served through SUPERVALU’s Wholesale Division.

“The UnCup pod provides our customers with a premium single serve coffee at an affordable price,” said Sam Mayberry, SUPERVALU’s Vice President of private brands. “It was also important for us to develop a product that is more environmentally friendly and our UnCup single serve pod uses 30 percent less material by weight than the leading national brand pod. Protecting the environment is very important to SUPERVALU and we continue to focus on producing as little waste as possible when launching new products and packaging.”

Currently, the coffee will be available in six flavors and additional flavors are currently in development. The UnCup pod can be used with leading single serve coffee makers including Keurig® brewing systems.

The Java Delight Single Serve UnCup will be available in all of SUPERVALU’s traditional retail banners including ACME, ALBERTSONS, CUB Foods, FARM FRESH, HORNBACHER’S, JEWEL-OSCO, SHAW’S, STAR MARKET, SHOP ‘N SAVE and SHOPPERS. The Java Delight UnCup will also be available at independent stores who are supplied by SUPERVALU.

ABOUT SUPERVALU
SUPERVALU INC. is one of the largest companies in the U.S. grocery channel with annual sales of approximately $35 billion. SUPERVALU serves customers across the United States through a network of approximately 4,400 stores composed of 1,101 traditional retail stores, including 798 in-store pharmacies; 1,336 hard discount stores, of which 939 are operated by licensee owners; and 1,950 independent stores serviced primarily by the Company's food distribution business. SUPERVALU has approximately 130,000 employees. For more information about SUPERVALU visit www.supervalu.com.

Source: SUPERVALU INC.

SUPERVALU INC.
Mike Siemienas, 952-828-4245
Mike.Siemienas@supervalu.com