Tournament of Roses and Miracle-Gro Form New Multi-Faceted Relationship
MARYSVILLE, Ohio, Oct. 4, 2012 /PRNewswire via COMTEX/ --The Tournament of Roses and Miracle-Gro announced today a new multi-year relationship that designates Miracle-Gro as the "Official Rose and Flower Care Partner". The relationship encompasses sponsorship, licensing, and "Miracle-Gro Gardens" in community parks and garden refurbishments. Miracle-Gro will be the Presenting Sponsor of the Post Parade: A Showcase of the Floats.
"We are very happy to welcome Miracle-Gro into this new relationship with the Tournament of Roses," said Sally Bixby, president of the Tournament of Roses. "Having Miracle-Gro as the presenting sponsor of the Post Parade is a perfect fit and we are thrilled that there is a community parks and gardens element that expands the impact and benefits of what we are doing."
"This relationship is a natural fit between great American brands," said Tom McLoughlin, vice president, Miracle-Gro marketing. "Uniting with the Tournament of Roses' legacy opens gardening to a new generation of consumers in relevant and engaging ways."
Americans of all ages are awed by the beauty and pageantry around the Rose Parade and Rose Bowl Game. Novice gardeners, rose aficionados and college football fans now will be able to experience this connection on their own piece of the earth with the same Miracle-Gro and Ortho rose and flower products used by the Tournament of Roses House gardens. Real-life rose enthusiasts will be encouraged to virtually share their gardening experiences and participate in the Tournament of Roses activities through a variety of digital platforms.
As part of its national sponsorship commitment, Miracle-Gro and Ortho Rose and Flower care portfolio will offer a wide range of in-store marketing materials next season as well as retail and on-line consumer promotions. Miracle-Gro will debut a float in the January 2013 Rose Parade. The gardens at the Tournament House will recognize use of Miracle-Gro and Ortho Rose and Flower care products.
For more information visit Miracle-Gro and Ortho Rose and Flower Care Products or Tournament of Roses
About Tournament of Roses®
The Pasadena Tournament of Roses is a volunteer organization that annually hosts the Rose Parade® presented by Honda, Rose Bowl Game® presented by VIZIO and various associated events. The 124th Rose Parade presented by Honda, themed "Oh, the Places You'll Go!(TM)," will take place Tuesday, Jan. 1, 2013, at 8 a.m. (PST) featuring majestic floral floats, high-stepping equestrian units and spirited marching bands. Following the parade, the 99th Rose Bowl Game presented by VIZIO will kick off at 2:10 p.m. and feature an exciting match-up between two of the top collegiate football teams in the nation. For additional information on the Tournament of Roses please visit the official website at www.Tournamentofroses.com
About ScottsMiracle-Gro
With nearly $3 billion in worldwide sales and more than 8,000 associates, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are the most recognized in the industry. In the U.S., the Company's Scotts®, Miracle-Gro®, and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In the U.S. the Company operates Scotts LawnService®, the second largest residential lawn care service business. In Europe, the Company's brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligene® and Substral®. For additional information, visit us at www.scotts.com.
SOURCE The Scotts Miracle-Gro Company