ScottsMiracle-Gro Announces “Water Positive Landscapes” Initiative; Partnership with Nationwide Network of Water Protection Groups
The initiative will equip homeowners with educational resources to use water responsibly in their lawn care and gardening activities. The initiative will also focus on product innovation and continued support of independent research on the intersection of these activities and water stewardship.
The first step under the Water Positive Landscapes initiative is the creation of the Water Positive National Partner Network, currently comprised of 13 non-profit organizations that are among America’s leading authorities on water quality and conservation. Collectively, these organizations benefit more than 133 million Americans around the country’s most important waterways.
Creation of the network is believed to mark the first time a major U.S. corporation has worked collaboratively with such a large and diverse group of organizations focused on water protection.
“Gardens can’t grow without water – and as the world’s largest lawn and garden products company, it is our responsibility to help our consumers enjoy the landscapes they want while also protecting the environment,” said
In launching its Water Positive Landscapes initiative, the Company also created a dedicated website, www.ScottsMiracleGro.com/WaterPositive.
For years, ScottsMiracle-Gro has worked collaboratively on environmental product innovations such as phosphorus-free lawn fertilizers and educational programming aimed at helping homeowners conserve and protect water resources. The Water Positive Landscapes initiative will engage homeowners across the country in conversations on the creation of outdoor spaces that use less water and also guard against runoff and leaching.
“This strategic partnership with ScottsMiracle-Gro allows us to reach a broader audience and make significant steps forward in our conservation efforts,” said
Each member of the Water Positive National Partner Network is implementing solutions to difficult issues affecting the nation’s most fragile waterways. The organizations in the Water Positive Network include:
Alliance for the Great Lakes : The largest organization dedicated solely to protecting and restoring the Great Lakes. The Alliance works hand-in-hand with tens of thousands of volunteers, advocates, and supporters around the region to pursue protective policies, advance on-the-ground action, and educate our communities.- Restore America’s Estuaries: Through its 10 coastal conservation groups, RAE has restored more than 56,000 acres of coastal habitat across
the United States since its inception in 1995. Alliance for Water Efficiency : The leading voice for water efficiency, working with more than 400 member organizations to pursue the efficient and sustainable use of water through research, advocacy, education, and technical assistance.- Save Our Water: California’s official statewide water conservation education program is helping millions of Californians permanently reduce their water use, regardless of whether the state is in a drought.
The Nature Conservancy : The leading conservation organization working around the world to protect ecologically important lands and waters through a science-based approach that has protected 120 million acres over the past 64 years.National Association of Conservation Districts : Representing the 3,000 local government conservation districts across the U.S., the Association’s 17,000 board members and staff are working with millions of cooperating landowners to protect land and water resources.Alliance for the Chesapeake Bay : With staff inPennsylvania ,Maryland ,Virginia , andWashington, D.C. , theAlliance for the Chesapeake Bay leads local action to restore and protect the lands, rivers, and streams of theChesapeake Bay watershed.- Tampa Bay Watch: Throughout its environmental restoration and educational programming, Tampa Bay Watch utilizes thousands of volunteers, including schoolchildren, to help
Tampa Bay recover from environmental stresses in order to preserve the bay’s ecological balance. - ORCA - the
Ocean Research Conservation Association : Its renowned team of engineers, research scientists and marine biologists is focused on developing innovative technologies to protect and restore aquatic ecosystems and the species they sustain. Galveston Bay Foundation : Has worked for nearly 30 years to preserve, protect, and enhance the Galveston Bay estuary and tributaries for future generations through advocacy, conservation, education and research.Council for Watershed Health : Founded by environmental leaderDorothy Green , CWH has worked for 20 years to advance the health and sustainability of theLos Angeles Region's watersheds through science-based research, education and inclusive engagement with public and private stakeholders serving the 10 million residents of theLos Angeles and San Gabriel River watersheds.New York League of Conservation Voters Education Fund : Since 1993 the group has worked to educate, engage, and empower New Yorkers to be effective advocates on behalf of the environment.Ohio Environmental Council : The state’s most comprehensive, effective and respected environmental advocate for a healthier, more sustainableOhio .
Over the next four years, ScottsMiracle-Gro will support the programming of these organizations to protect the Great Lakes, Long Island Sound,
These organizations will also provide ongoing feedback and direction for the Water Positive Landscapes initiative, including helping the Company better understand and respond to evolving water issues through its consumer education, partner relationships and product development.
“Whether it’s a vegetable garden or simple backyard, outdoor spaces are personal expressions for homeowners,” said
“We are proud to support the outstanding work of each of our partners and look forward to building an open dialogue that helps all of us work together to protect and enhance the planet’s most important natural resource.”
For more information, please visit www.ScottsMiracleGro.com/WaterPositive.
About ScottsMiracle-Gro
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For media inquiries:Molly Jennings TheScotts Miracle-Gro Company Molly.Jennings@Scotts.com 561-681-7683Amanda McGuire Zeno Group forThe Scotts Miracle-Gro Company Amanda .Mcguire@Zenogroup.com 312-755-5467